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Subsistence Marketplaces Conference
We host a conference biennially in Chicago on subsistence marketplaces, in partnership with the University of Illinois at Chicago in 2006, 2008 and 2010, the University of Wyoming in 2008. and Loyola University Chicago, and Monash University, Melbourne, Australia, in 2012. The Fourth Subsistence Marketplace Conference will be held July 27-29, 2012 in Chicago at the Loyola University Chicago Water Tower Campus.
2012 Conference
Conference Program
Conference Videos
Introductory speech by Madhu Viswanathan
Related Research
Special Issue/Section of Journal of Macromarketing, Forthcoming
Special Issue/Section of Journal of Marketing Management, Forthcoming
2010 Conference
Conference Program
Conference Videos
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Conference Slideshow by Srinivas Venugopal
Keynote presentation by Pradeep Kashyap, MART India
Introductory speech by Cheryl Nakata
Introductory speech by Madhu Viswanathan
Related Research
Special Issue of Journal of Business Research, Forthcoming
2008 Conference
Conference Program
Conference Photos
Conference Videos
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Related Research
Special Issue of Journal of Business Research, 2010
2006 Conference
Conference Program
Conference Photos
Conference Videos
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Related Research
Rosa, Jose, and Madhubalan Viswanathan (2007), Product and Market Development for Subsistence Marketplaces: Consumption and Entrepreneurship Beyond Literacy and Resource Barriers, (Edited book), Advances in International Management Series, Joseph Cheng and Michael Hitt, Series Editors, Elsevier.
