RESOURCES FOR PROJECTS
Frequently Asked Questions From Previous Semesters
For information on the marketing budgets of non-profits, how they are set, how much is spent, and how budgets can be stretched, see:
1) http://www.nonprofitmarketingblog.com/
3) http://www.marketingfornonprofits.org/
4) http://www.cap-hbsab.org/Marketing%20Nonprofits.pdf
5) http://www.cfnps.org/default.aspx - take a look at their case studies
6) http://www.marketingprofs.com/topic/all/non-profits
FTC Letter WOMMA Ethics Guide: Word of Mouth/Stealth Marketing