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Ernst
& Young Gift to the College
Ernst & Young LLP has pledged
$2 million to the College to create the Ernst
& Young Center for Career Advancement that will serve
as the primary on-campus career center for students in all curricula
in the College. Read
more
How One Accounting Firm Is Addressing Risk
Risk management is becoming
more institutionalized according to a speaker from KPMG
who discussed that firm's approach to addressing risk. Read
more
Key to Entrepreneurial
Success
The Center
for Entrepreneurial Development hosted a discussion forum
featuring three successful entrepreneurs. They all agree that
execution is the key to success.
Read
more
Consumer Confusion with K-Mart Changes
The potential for consumer confusion about K-Mart's
identity as a retailer is high given K-Mart's merger with Sears
says Madhu Viswanathan, an associate
professor in business administration. Read
more
Business Administration Announces Change to Masters Program
The MS program in
the Department of Business Administration is changing. The first
class of students in the new MS in Technology
Management degree program will enroll in fall 2005. Read
more
Academy Announces First Faculty Fellows Program
Entrepreneurship
is not discipline specific. The new Faculty
Fellows Program offers support for faculty to develop
entrepreneurship courses in their departments. Read
more
Food Preferences Reveal Your Personality
Health educators and dietitians ought to be more precise the next
time they advise Americans that "vegetables and fruit are good
for you." Research by Brian Wansink
reveals why. Read
more
Battle of the Brands
Consumer preferences and portion savvy
were among the subjects of the annual Battle of the Brands study
conducted by the College's Food &
Brand Lab. Read
more
Tips for Surviving Those Holiday Parties
Drawing on his consumer research studies, Brian Wansink offers some
strategies for surviving up-coming holiday
parties without overeating. Read
more
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