College of Business: University of Illinois at Urbana-Champaign

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Podcast: Marketing to Poor Consumers


Madhu Viswanathan, Associate Professor of Business Administration, talks about how companies can market to poor consumers without being seen as exploiting them, in an interview with The Wall Street Journal's Erin White.

Listen or Download (MP3): Marketing to Poor Consumers

Interview Date: October 20, 2008

Length: 5 minutes, 15 seconds

Produced By: The Wall Street Journal

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