Team Scores 4th Victory
in NASA Means Business National Competition
launched another win in Houston with their "plan to travel 93,000,000
miles to Mars and to cultivate 100,000,000 supporters" for NASA.
This year's team to the NASA Means Business Competition kept Illinois'
record spotless, scoring a 4th consecutive victory in the rigorous three-day
presenters were first year Illinois
MBA students Ryan Eyer, Emily Jelinek, and Martin Kator, plus Carolyn
Rechel and Natalia Wodecki from the Advertising
Department in the College of Communications. Support team members
were MBA Sundhar Annanalai and Advertising students Claire Kim and Erik
Smithson. Second-year MBA Kurt Trauth acted as engagement manager for
this year-long Office for Strategic Business Initiatives project.
multi-media projects featuring original public service announcements,
all teams worked to convince the 10 NASA judges that they had the best
ideas, strategy, and implementation to inform, educate, and inspire the
American people to support the NASA program. Using themes of creation,
progress and unity, Team Illinois focused on children, families, and teachers
as holding the key to future support.
ideas included an interactive website and the MarsStars Patch Program.
The I3 (for ideas, inventions, and innovation) Space Capsule Program features
a trunk filled with products that have resulted from the space program.
Examples include freeze-dried foods, aerodynamic swimming and cycling
suits, fogless ski goggles, and video-game joysticks. Several trunks would
be deployed to grade schools and high schools around the country to help
students, teachers, and parents better understand the impact the space
program has had.
judges' comments were highly complimentary. One sample: "Put a bow
on it - Illinois is ready for the CEO."
against the University of Illinois team were teams from MIT; Stanford;
Georgia Institute of Technology; University of Texas at Austin; Texas
A & M; Auburn University; Chapman University, Orange, CA; and the
Art Center College of Design, Pasadena, CA.