<?xml version="1.0" encoding="us-ascii"?><rss version="2.0"><channel><title>College of Business News</title><link>http://www.business.uiuc.edu/publications/news_home.aspx</link><description>The latest news in the College of Business</description><item><title>Video: UI reveals 3D technology</title><description>The new 3D printing lab at the College of Business was recently featured on local news station WCIA.</description><link>http://www.business.uiuc.edu/publications/news_item.aspx?ID=1859</link><guid>http://www.business.uiuc.edu/publications/news_item.aspx?ID=1859</guid><pubDate>Thu, 11 Apr 2013 00:00:00 CST</pubDate></item><item><title>Win-Win Strategy of Negotiation</title><description>Jeff Lowenstein, associate professor of business administration, Gregory Northcraft, professor of business administration and two alumni contribute to this instructive piece on negotiation.</description><link>http://www.business.uiuc.edu/publications/news_item.aspx?ID=1590</link><guid>http://www.business.uiuc.edu/publications/news_item.aspx?ID=1590</guid><pubDate>Tue, 01 May 2012 00:00:00 CST</pubDate></item><item><title>Lowenstein Research: 'Repetition-break' Plot Structure Makes Effective TV Ads</title><description>It turns out that a plot structure found in folktales is potent in television advertisements, according to published research by Jeffrey Loewenstein, associate professor of business administration.</description><link>http://www.business.uiuc.edu/publications/news_item.aspx?ID=1505</link><guid>http://www.business.uiuc.edu/publications/news_item.aspx?ID=1505</guid><pubDate>Tue, 28 Feb 2012 00:00:00 CST</pubDate></item></channel></rss>