College of Business Newshttp://www.business.uiuc.edu/publications/news_home.aspxThe latest news in the College of BusinessShavitt's Concern for ConsumersSharon Shavitt, professor of business administration and president of the Association for Consumer Research, comments on "transformative consumer research."http://www.business.uiuc.edu/publications/news_item.aspx?ID=1379http://www.business.uiuc.edu/publications/news_item.aspx?ID=1379Sun, 16 Oct 2011 00:00:00 CSTShavitt Helps Explain Aflac SuccessSharon Shavitt, professor of business administration, says marketers prefer consumer's interactive engagement of marketing content.http://www.business.uiuc.edu/publications/news_item.aspx?ID=1209http://www.business.uiuc.edu/publications/news_item.aspx?ID=1209Mon, 25 Apr 2011 00:00:00 CSTConsumer Sentiment Shaped by Differing Cultural Attitudes Toward PowerProfessor Sharon Shavitt says the relation between culture and one's concepts of power emerge from one's cultural orientation, and how that culture shapes one's beliefs, attitudes and goals.http://www.business.uiuc.edu/publications/news_item.aspx?ID=1017http://www.business.uiuc.edu/publications/news_item.aspx?ID=1017Tue, 19 Oct 2010 00:00:00 CSTShavitt: Doubts make consumers more willing to reevaluate brandsGood news for companies seeking to retool the image of seemingly ingrained brands, such as McDonald?s efforts to promote salads and other healthful menu options.http://www.business.uiuc.edu/publications/news_item.aspx?ID=475http://www.business.uiuc.edu/publications/news_item.aspx?ID=475Mon, 05 Jan 2009 00:00:00 CSTStudy: Personal Information in E-mail Marketing can BackfireBusinesses risk chasing away prospective customers when they send chummy e-mails that bandy around people's names, hobbies and other personal information to pitch sales, according to a new study of the popular marketing tool.http://www.business.uiuc.edu/publications/news_item.aspx?ID=400http://www.business.uiuc.edu/publications/news_item.aspx?ID=400Tue, 01 Jul 2008 00:00:00 CST