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BADM
449: Strategic Management/Business Policy
Fall 2015
Course Syllabus
In MS Word format
In PDF format
Handouts
PowerPoint Slides
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Introduction
- 1 What Is Strategy and Why Is It Important?
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2 The Strategic Management Process
- 3 External Analysis: Industry Structure,
Competitive Forces, and Strategic Groups
- 4 Internal Analysis: Resources, Capabilities, and Activities
- 5 Competitive Advantage and Firm Performance
- 6 Business Strategy: Differentiation, Cost Leadership, and Integration
- 7 Business Strategy: Innovation and Strategic Entrepreneurship
- 8 Corporate Strategy: Vertical Integration and Diversification
- 9a Corporate Strategy: Acquisitions, Alliances, and Networks
- 9b Competitive Dynamics: Real Options
- 9c Game Theory and Strategy
- 10 Global Strategy: Competing Around the World
- 11 Organizational Design: Structure, Culture, and Control
- 12 Corporate Governance, Business Ethics, and Strategic Leadership
Excel Templates
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