Home EMBA444 Handout #1
Joseph T. Mahoney| Home EMBA444 Handout #1 |
Joseph T. Mahoney |
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College of Business Department of Business Administration EMBA444 Strategic Management/Business Policy
Ben & Jerry's is dedicated to the creation and demonstration of a new corporate concept of linked prosperity. Our mission consists of three interrelated parts: Product Mission: To make, distribute, and sell the finest quality, all-natural ice cream and related products in a wide variety of innovative flavors made from Vermont dairy products. Social Mission: To operate the company in a way that actively recognizes the central role that business plays in the structure of society by initiating innovative ways to improve the quality of life of a broad community -- local, national and international. Economic Mission: To operate the company on a sound financial basis of profitable growth, increasing value for our shareholders, and creating career opportunities and financial rewards for our employees.
To be the number one aerospace company in the world and among the premier industrial concerns in terms of quality, profitability, and growth.
Do a great job for our customers, employees and stockholders by being the preeminent block supplier to the computing industry.
The mission of the Leo Burnett Company is to create superior advertising. In Leo's words: "Our primary function in life is to produce the best advertising in the world, bar none. This is to be advertising so interrupting, so daring, so fresh, so engaging, so human, so believable, and so well-focused as to themes and ideas that, at one and the same time, it builds a quality reputation for the long haul as it produces sales for the immediate present."
We are in business to please our customers ... to provide greater value than our competitors.
Everything we do -- throughout our organization -- should support and advance the accomplishment of the mission.
The people and resources of the Gerber Products Company are dedicated to assuring that the company is the world leader in, and advocate for, infant nutrition, care, and development.
We believe our first responsibility is to the doctors, nurses, and patients, to mothers and fathers and all others who use our products and services. In meeting their needs, everything we do must be of high quality. We must constantly strive to reduce our costs in order to maintain reasonable prices. Customers' orders must be serviced promptly and accurately. Our suppliers and distributors must have an opportunity to make a fair profit. We are responsible to our employees, the men and women who work with us throughout the world. Everyone must be considered as an individual. We must respect their dignity and recognize their merit. They must have a sense of security in their jobs. Compensation must be fair and adequate, and working conditions clean, orderly and safe. We must be mindful of ways to help our employees fulfill their family responsibilities. Employees must feel free to make suggestions and complaints. There must be equal opportunity for employment, development and advancement of those qualified. We must provide competent management, and their actions must be just and ethical. We are responsible to the communities in which we live and work and to the work community as well. We must be good citizens -- support good works and charities and bear our fair share of taxes. We must encourage civic improvements and better health and education. We must remain in good order the property we are privliged to use, protecting the environment and natural resources. Our final responsibility is to our stockholders. Business must make a sound profit. We must experiment with new ideas. Research must be carried on, innovative programs developed and mistakes paid for. New equipment must be purchased, new facilities provided and new products launched. Reserves must be created to provide for adverse times. When we operate according to these principles, the stockholders should receive a fair return.
The mission of Merck & Co., Inc. is to provide society with superior products and services -- innovations and solutions that satisfy customer needs and improve the quality of life -- to provide employees with meaningful work and advancement opportunities and investors with a superior rate of return.
Market vehicles developed and manufactured in the United States that are world leaders in quality, cost and customer satisfaction through the interaction of people, technology and business systems and to transfer knowledge, technology and experience through General Motors.
To serve our customers by providing safe, effective, innovative natural products of high quality. To build a relationship with our customers that extends beyond product usage to include full and honest dialogue, responsiveness to feedback, and the exchange of information about products and services. To respect, value, and serve not only our customers, but also our co-workers, owners, agents, suppliers, and our community; to be concerned about and contribute to their well-being, and to operate with integrity so as to be deserving of their trust. To provide meaningful work, fair compensation, and a safe, healthy work environment that encourages openness, creativity, self-discipline, and growth. To contribute to and affirm a high level of commitment, skill and effectiveness in the work community. To recognize, encourage, and seek a diversity of gifts and perspectives in our worklife. To acknowledge the value of each person's contribution to our goals, and to foster teamwork in our tasks. To be distinctive in products and policies which honor and sustain our natural world. To address community concerns, in Maine and around the globe, by devoting a portion of our time, talents, and resources to the environment, human needs, the arts and education. To work together to contribute to the long-term value and sustainability of our company. To be a profitable and successful company, while acting in a socially and environmentally responsible manner.
Business Demographics: "Business to Business Report" details number of employees and states percentages for all SIC codes. Iquest: A gateway to more than 850 databases, including magazines, newspapers, indexes, conference proceedings, newsletters, government documents, and patent records. Magazine Database Plus: Full-text magazine articles from more than 90 magazines. Marketing/Management Research Center: Indexes and full text of major business magazines, indices to market and industry research reports, and company news releases.
ABI/INFORM: Information on business management and administration for approximately 800 publications. ARTHUR D. LITTLE/ONLINE: Industry forecasts, technology assessments, product and market overviews, and public opinion surveys. D&B-DUN'S ELECTRONIC BUSINESS DIRECTORY: Information for over 8.7 million businesses and professionals in the U.S. Includes address, telephone number, SIC code and description, and number of employees. EMPLOYEE BENEFITS INFOSOURCE: Comprehensive information on all aspects of employee benefit plans. INVESTEXT: More than 320,000 full-text reports written by analysts at investment banks and research firms worldwide. MOODY'S CORPORATE FILES: Descriptive and financial information on all companies traded on the New York and American Stock Exchanges, as well as 1,300 other companies traded over the counter. PTS NEWSLETTER DATABASE: Full texts from over 500 business and trade newsletters covering 50 industries.
Analyst Research: Brokerage house reports on companies and industries, structured by data type or category. Company: Over 170 files of business and financial information, including thousands of in-depth company and industry reports from worldwide investment banks, research firms, SEC filings, Standard & Poor's. Consumer Goods: Information from over 40 trade publications and brokers' reports on the cosmetics, drugs, electronics, food beverages, retail, and apparel industries. LEXPAT: Full text of U.S. patents issued since 1975 by the U.S. Patent and Trademark Office. Marketing: Information from trade publications and other sources on advertising, marketing, market research, public relations, sales and selling, promotions, consumer attitudes and behavior, demographics, product announcements, and reviews. PROMT/PLUS: Overview of markets and technology. Tracks competitors, identifies and monitors trends, analyzes specific companies and industries, and assesses various advertising and promotion techniques.
Comprehensive Company Reports: Detailed financial and business information on public companies. Dow Jones Business Newswires: Continuously updated news from seven different news wires. Dow Jones Text Library: Full-text articles from nearly 500 local, regional, and national publications and over 600 newsletters and two news wires. Dun & Bradstreet Financial Profiles & Company Reports: In depth-financial, historical, and operational reports for public and private companies. Japanese Business News: Same day coverage of major Japanese business, financial, and political news. Statistical Comparisons of Companies and Industries: Comparative stock price, volume, and fundamental data on companies and industries. Standard & Poor's Profiles and Earnings Estimates: Company reports with descriptive and statistical data. Top Business, Financial & Economic News: Summaries of the day's business and financial stories.
Company annual reports, balance sheets, income statements, invoices, inventory records, databases on the intranet or MIS, previous research studies. Some of this information is available on company web sites.
U.S. Government data sources are too numerous to provide a complete listing. Some of the better sources include: Bureau of the Census provides raw data on practically every imaginable demographic, economic, or social aspect of U.S. business and society in general. Some of the best Census Bureau sources include:
U.S. Industrial Outlook provides projections on production, sales, employment, shipments, etc., all by industry. Federal Trade Commission provides reports, speeches, and other facts about competitive, antitrust, and consumer protection issues. FedWorld offers links to various federal government sources of industry and market statistics. Edgar Database provides comprehensive financial data (10K reports) on public corporations in the U.S. Small Business Administration offers numerous resources for small businesses, including industry reports, maps, market analyses (national, regional, or local), library resources, and checklists. Chambers of Commerce supplies demographic information on consumers and businesses within selected geographical areas.
The examples listed below are sources of business information that are available in both print and electronic formats. Although some are free and available on the Internet, some require paid subscriptions. Many local libraries, particularly university libraries, subscribe to these information services. Business Periodicals Index maintains a listing of business-related articles that appear in a vast array of publications. Online versions found in libraries often contain short abstracts of each article. The index is updated monthly. Moody's Manuals and Hoover's Manuals both provide basic information about major corporations, including industry and company overviews and analyses. Standard and Poor's Industry Surveys offers in-depth analyses and current statistics about major industries and corporations. Trade Associations, Trade Magazines, and Trade Journals offer information on their membership and readers, as well as articles on competing products and companies. Encyclopedia of Associations, available on CD-ROM, provides information on 140,000 major professional and trade organizations around the world. American Demographics provides articles, links to other databases, and tips for finding marketing information. Fast Company provides articles, links to other databases, and tips for finding marketing information. Academic Journals such as Harvard Business Review General Business Magazines offer a wealth of information on a wide variety of industries and companies. The information tends to focus on newsworthy items about specific industries and companies. Some widely read examples include: Business News Sources provide the latest information related to business and financial news. Some examples include:
Commercial sources generally charge a fee for their services. Some commercial sources provide limited information on their Internet sites.
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| Last Update: August 15, 2004 |