College of Business: University of Illinois at Urbana-Champaign

Professor of Business Administration and
Investors in Business Education Professor and
Professor of Advertising

Ph.D., Communications, University of Tennessee, 1990
M.A., Advertising, University of Texas at Austin, 1985
B.A., English Literature, Louisiana State University, 1981

Investors in Business Education Professor of Marketing, Department of Business Administration, University of Illinois, 2007 to present
Professor of Marketing, Department of Business Administration, University of Illinois, 2005 to present
Professor of Advertising, University of Illinois, 2005 to present
Professor, Campus Honors Program, University of Illinois, 2005 to present
Treasurer, Association for Consumer Research, 2010-2011
Executive Board Member, Association for Consumer Research, 2009-2011
Provost's Fellow, Committee on Institutional Cooperation Academic Leadership Program, University of Illinois at Urbana-Champaign, 2010
Associate Professor of Marketing, Department of Business Administration, University of Illinois, 2000-2005
Associate Professor, Department of Marketing, Rutgers University, 1999-2000
Associate Professor, Department of Advertising, University of Illinois, 1996-1999
Appointed Associate Professor, Campus Honors Faculty, University of Illinois, 1997
Assistant Professor Department of Advertising, Department of Advertising, University of Illinois, 1990-1996
Secretary, American Academy of Advertising, 1994

Gurhan-Canli, Z., Otnes, C., Zhu , R. Forthcoming. Advances in Consumer Research, 1100. Provo, UT: Association for Consumer Research.

Otnes, C. Forthcoming. Gift-Giving, Sharing, and Consumption Holidays. Thousand Oaks, CA: Sage Publications.

Otnes, C. Forthcoming. Santa Claus as Scholar, Consumption Research as Passion: The Impact of Russell W. Belk's Research on Gift-Giving, Sharing and Consumption Holidays. In Cele C. Otnes (Ed.), Gift-Giving, Sharing and Consumption Holidays. Beverly Hills, CA: Sage Publications.

Otnes, C., Maclaran, P. 2013. Royal Fever: Consuming and Producing the British Monarchy Family, 400. University of California Press.

Otnes, C., Ilhan, B., Kulkarni, A. 2012. The Language of Marketplace Rituals: Implications for Customer Experience Management. Journal of Retailing, 88: 367-385

Otnes, C., Tuncay Zayer, L. 2012. Gender, Culture and Consumer Behavior, 400. Psychology Press, N.Y..

Tuncay Zayer, L., Otnes, C. 2012. Climbing a Ladder or Chasing a Dream?" Men's Responses to Idealized Portrayals of Masculinity in Advertising. In Cele C. Otnes and Linda Tuncay-Zayer (Ed.), Gender, Culture and Consumer Behavior. Psychology Press, N.Y..

Maehle, N., Otnes, C., Supphellen, M. 2011. Consumers' Perceptions of the Dimensions of Brand Personality. Journal of Consumer Behaviour, 10: 290-303

Invited Faculty Member, Association for Consumer Research Doctoral Consortium, 2008, 2012, 2013
Best Overall Conference Paper, American Marketing Association Summer Conference, 2009
Best Paper, Consumer Behavior Track, American Marketing Association Summer Conference, 2009
List of Teachers Ranked as Excellent, University of Illinois at Urbana-Champaign, 1994-2004, 2006-2009

Invited Panelist, Panel on Consumer Culture Theory, American Marketing Association Winter Educators' Conference, 2013
Board Member, Journal of Consumer Research, 2003-2005, 2008-present
Co-Chair, North American Conference, Assn. for Consumer Research, 2012
Board Member, Economia Aziendale Online (University of Pisa), 2008-2011
Board Member, Journal of Interactive Advertising, 2000-2011
Program Committee Member, Consumer Culture Conference, 2009-2010

Teaches courses in consumer behavior and promotions.

Primary area of interest is in the study of ritual-based consumer behavior (e.g., gift giving, weddings, Christmas planning), and how advertising and marketing both shape these rituals.