College of Business: University of Illinois at Urbana-Champaign

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Ravi Mehta

Assistant Professor of Business Administration

Educational Background

Ph.D., Marketing, University of British Columbia, 2011
MBA, Marketing, York University, 2006
MBA, Agra University, 1995
B.Engg., University of Delhi, 1993

Positions Held

Assistant Professor of Business Administration, University of Illinois at Urbana-Champaign, 2011 to present

Recent Publications

Mehta, R., Meyers-Levy , J., Zhu , R. Forthcoming. When Does a Higher Construal Level Increase or Decrease Indulgence? Resolving the Myopia Versus Hyperopia Puzzle. Journal of Consumer Research

Mehta, R., Zhu , R., Cheema, A. 2012. Is Noise Always Bad? Exploring the Effects of Ambient Noise on Creative Cognition. Journal of Consumer Research, 39: 784-99

Mehta, R., Hoegg, J., Chakravarti , A. 2011. Knowing Too Much: False Recall Effects in Product Comparison. Journal of Consumer Research, 38: 535-54

Honors and Awards

Faculty Representative for UIUC, Albert J. Haring Symposium, Indiana University, 2013
Junior Faculty Research Grant, Department of Business Administration, University of Illinois at Urbana Champaign, 2013
List of Excellent Teachers, University of Illinois at Urbana-Champaign, 2011, 2012, 2013
University of Illinois Scholars' Travel Fund, University of Illinois at Urbana-Champaign, 2011, 2012
AMA-Sheth Doctoral Consortium Fellow, University of British Columbia, 2010
PDMA Dissertation Award, Product Development and Management Association, 2010
University Graduate Fellowship, University of British Columbia, 2009-2010

Teaching and Research Interests

Creativity and innovative thinking, New product development and marketing

Consumer creativity, Self regulation, Atmospherics


Contact Information:

Office: 4019 BIF
Mailing Add: 350 Wohlers Hall, 1206, South 6th St.
Champaign, IL, 61820
(217) 265-4081

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Office Hours:

By appointment

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