Assistant Professor of Marketing
Ph.D., Social Psychology, University of Virginia, 2009
M.A., Social Psychology, Seoul National University, 2004
B.A., Summa Cum Laude, Psychology, Seoul National University, 2002
Assistant Professor, University of Illinois at Urbana Champaign, 2012 to present
Postdoctoral Research Associate, University of Illinois at Urbana Champaign, 2009-2012
Shavitt, S. , Koo, M. Forthcoming. The attitude construct across cultures. In Angela Y. Lee, Ng Sharon (Ed.), Handbook of Culture and Consumer Psychology in Frontiers of Cultural Psychology series. Oxford: Oxford University Press.
Koo, M., Choi, I., Choi, J. Forthcoming. Analytic vs. Holistic Cognition: Construct and Measurement. In J. Spencer-Rogers & K. Peng (Ed.), The Psychological and Cultural Foundations of Dialectical Thinking
. Oxford: Oxford University Press.
Park, B., Choi, J., Koo, M., Sul, S., Choi, I. 2013. Culture, self, and preference structure: Transitivity and context independence are violated more by interdependent people
. Social Cognition, 31: 106-118
Koo, M., Kwon, M. , Shavitt, S. 2012. A weight on your shoulders makes you pull your weight. Advances in Consumer Research, 40: 1051
Koo, M., Clore, G., Park, J., Choi, I. 2012. Affective facilitation and inhibition of cultural influences on reasoning
. Cognition and Emotion, 26: 680-689
Miao, F., Koo, M., Oishi, S. 2012. Subjective well-being: The science of happiness and life satisfaction
. In S. David, I. Boniwell, & A. Ayers (Ed.), The Oxford handbook of happiness. Oxford: Oxford University Press.
Oishi, S., Miao, F., Koo, M., Kisling, J., Ratliff, K. 2012. Residential mobility breeds familiarity-seeking
. Journal of Personality and Social Psychology, 102: 149-162
Graham, J., Koo, M., Wilson, T. 2011. Conserving energy by inducing people to drive less (*All authors contributed equally). Journal of Applied Social Psychology, 41: 106-118
Koo, M., Shavitt, S. 2011. Cross-cultural psychology of consumer behavior. In Richard P. Bagozzi and Ayalla Ruvio (Ed.), Consumer Behavior, a volume in the Wiley International Encyclopedia of Marketing, 125-133. England: John Wiley & Sons.
Koo, M., Shavitt, S. , Lalwani, A., Dai, Y., Chinchanachokchai, B. 2011. Lost in translation: The consequences of culturally mismatched thinking styles on familiarity seeking
. Advances in Consumer Research, 39: 662-663
Oishi, S., Seol, K., Koo, M., Miao, F. 2011. Was he happy? Cultural difference in conceptions of Jesus
. Journal of Research in Personality, 45: 84-91
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