Professor of Business Administration and
James F. Towey Faculty Fellow
Ph.D., Business Administration, University of Houston, 1998
B.S., Mechanical Engineering, Anna University, College of Engineering, 1989
Faculty Affiliate (by courtesy), Institute for Genomic Biology, University of Illinois at Urbana Champaign, 2011 to present
Academic Director, Executive MBA programs (at Chicago & Warsaw), University of Illinois, 2010 to present
James F. Towey Faculty Fellow, University of Illinois, 2009 to present
Sarangee, K., Echambadi, R. Forthcoming. Firm-Specific Determinants of Product Line Technology Strategies in High Technology Markets. Strategic Entrepreneurship Journal
Mao, H., Babu, J., Echambadi, R., Chennamaneni, P. 2012. Brand Extensions Via Complements Or Substitutes: The Moderating Role of Manufacturing Transferability. Marketing Letters, 23: 279-292
John Mariadoss, B., Echambadi, R., Arnold, M., Bindroo, V. 2010. An Examination of the Effects of Perceived Difficulty of Manufacturing the Extension Product on Brand Extension Attitudes. Journal of Academy of Marketing Science, 38: 704-719
Award for exemplary scholarship during the 50th anniversary celebrations (selected as one of 50 people / organizations that helped shape the College of Business over the past 50 years), University of Central Florida, 2013
College of Business Alumni Award for Teaching Excellence, Alumni Association, University of Illinois, 2013
Outstanding Professor in the Executive MBA (EMBA) program, University of Illinois, 2011, 2012, 2013
Outstanding Professor in the Professional MBA (PMBA) program, 2012
Business Strategy; Strategic Innovations; Multivariate Methods, Measurement and Scaling Issues; Marketing.
Business Strategy Issues; especially innovations, technology
entrepreneurship, and customer loyalty.
Method Issues; especially estimation issues pertaining to testing interactions and multicollinearity.
470K Wohlers Hall
1206 S Sixth Street
Champaign, IL, 61820
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