College of Business: University of Illinois at Urbana-Champaign

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Raj Echambadi

Associate Dean of Outreach and Engagement and
Professor of Business Administration and
James F. Towey Faculty Fellow

Educational Background

Ph.D., Business Administration, University of Houston, 1998
B.S., Mechanical Engineering, Anna University, College of Engineering, 1989

Positions Held

Faculty Affiliate (by courtesy), Institute for Genomic Biology, University of Illinois at Urbana Champaign, 2011-2013
Academic Director, Executive MBA programs (at Chicago & Warsaw), University of Illinois, 2010-2013
James F. Towey Faculty Fellow, University of Illinois, 2009-2013

Recent Publications

Echambadi, R., Sridharan, S., Venugopal, S. Forthcoming. Subsistence Entrepreneurship, Value Creation, and Community Exchange Systems: A Social Capital Explanation. Journal of Macromarketing

Sarangee, K., Echambadi, R. Forthcoming. Firm-Specific Determinants of Product Line Technology Strategies in High Technology Markets. Strategic Entrepreneurship Journal

Echambadi, R., Jindal, R., Blair, E. 2013. Evaluating and Managing Brand Repurchase Across Multiple Geographic Retail Markets. Journal of Retailing, 409–422

Mao, H., Babu, J., Echambadi, R., Chennamaneni, P. 2012. Brand Extensions Via Complements Or Substitutes: The Moderating Role of Manufacturing Transferability. Marketing Letters, 23: 279-292

Honors and Awards

Favorite Professor & Class, MS (T&M) Graduate Cohort, 2014
Award for exemplary scholarship during the 50th anniversary celebrations (selected as one of 50 people / organizations that helped shape the College of Business over the past 50 years), University of Central Florida, 2013
College of Business Alumni Award for Teaching Excellence, Alumni Association, University of Illinois, 2013
Outstanding Professor in the Executive MBA (EMBA) program, University of Illinois, 2011, 2012, 2013
Outstanding Professor in the Professional MBA (PMBA) program, 2012

Service Activities

Co-chair, Marketing Strategy Track, American Marketing Association Summer Educator's Conference, present
Editorial Board Member, Strategic Management Journal, 2013-present
Editorial Board Member, Strategic Entrepreneurship Journal, 2012-present

Teaching and Research Interests

Business Strategy; Strategic Innovations; Multivariate Methods, Measurement and Scaling Issues; Marketing.

Business Strategy Issues; especially innovations, technology entrepreneurship, and customer loyalty. Method Issues; especially estimation issues pertaining to testing interactions and multicollinearity.


Contact Information:

470K Wohlers Hall
1206 S Sixth Street
Champaign, IL, 61820
(217) 244-4189

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