College of Business: University of Illinois at Urbana-Champaign

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Eric (Er) Fang

Associate Professor of Business Administration and
James F. Towey Faculty Fellow

Educational Background

Ph.D., Marketing, University of Missouri, 2005
M.S., Economics, Fudan University, 2000

Positions Held

James F. Towey Faculty Fellow, University of Illinois, 2011
Assistant Professor of Marketing and International Business, University of Illinois at Urbana-Champaign, 2008-2009
Assistant Professor of Marketing, University of Delaware, 2005-2008

Recent Publications

Tang, Y., Fang, E., Wang, F. 2014. Is Neutral Really Neutral? The Effects of Neutral User Generate Content (UGC) on Product Sales. Journal of Marketing

Fang, E. 2011. The Effect of Knowledge Dissimilarity on New Product Innovativeness in High-Tech Strategic Alliances. Organization Science

Fang, E., Palmatier, R., Rajdeep, G. 2011. Effects of Customer and Innovation Asset Configuration Strategies on Firm Performance Outcomes. Journal of Marketing Research

Honors and Awards

List of Teachers Ranked as Excellent by MBA Students, UIUC, 2010-2011
MSI Young Scholar Award 2010, Marketing Science Institute, 2010

Teaching and Research Interests

Innovation, Marketing Strategy, and International Business


Contact Information:

493 Wohlers Hall
1206 South Sixth Street
Champaign, IL, 61820
(217) 265-0683

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