College of Business: University of Illinois at Urbana-Champaign

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Yunchuan(Frank) Liu

Associate Professor of Business Administration

Educational Background

Ph.D., Marketing, Columbia University, 2003

Positions Held

Associate Professor of Business Administration, University of Illinois, 2012
Assistant Professor of Business Administration, University of Illinois, 2006-2012
Assistant Professor of Marketing, University of California, Riverside, 2003-2006

Recent Publications

Dukes, A., Geylani, T., Liu, Y. 2014. Dominant Retailers' Incentive for Product Quality in Asymmetric Distribution Channels. Marketing Letters, 25: 93-107

Kim, K. , Chhajed, D. , Liu, Y. 2013. Can Commonality Relieve Cannibalization in Product Line Design? Marketing Science, 32: 510-521

Gu, Z., Liu, Y. 2013. Consumer Fit Search, Retailer Shelf Layout, and Channel Interaction. Marketing Science, 32: 652-668

Shi, H., Liu, Y., Petruzzi, N. 2013. Consumer Heterogeneity, Product Quality, and Distribution Channels. Management Science, 59: 1162-1176

Honors and Awards

List of Excellent Teachers (MBA) , University of Illinois, 2014
Top Reviewer (#2 most completed reviews; #1 fastest turnaround out of 352 reviewers), Marketing Science, 2013-2014
Management Science Distinguished Service Award, Management Science, 2013
MBA Professor of the Year Finalist, College of Business, UIUC, 2013
One of Top Reviewers out of 370 reviewers, Marketing Science, 2013
List of Excellent Teachers (MBA), University of Illinois, 2012-2013
Management Science Distinguished Service Award, Management Science, 2012
Top Reviewer out of 313 reviewers, Marketing Science, 2012
List of Excellent Teachers (MBA), University of Illinois, 2011-2012
Management Science Meritorious Service Award, Management Science, 2011
List of Excellent Teachers (MBA), University of Illinois, 2010-2011
Management Science Distinguished Service Award, Management Science, 2010

Teaching and Research Interests

Distribution Channel Management, Pricing Strategy, Advertising, Retailing, E-commerce, Marketing Research, Marketing Management

 

Contact Information:

415 Wohlers Hall
1206 South Sixth Street
Champaign, IL, 61820
(217) 244-2749
liuf@illinois.edu


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Office Hours:

By appointment

 
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