Michael W. Preis
Clinical Professor of Business Administration
Ph.D., Marketing, George Washington University, 2000 M.B.A., Harvard Graduate School of Business, 1972 B.S., Mechanical Engineering, The Ohio State University, 1969
Visiting Assistant Professor of Business Administration, University of Illinois, 2005-2009 Assistant Professor of Marketing, Long Island University, 2000-2005 Assistant Professor of Business Administration, University of Alaska, 1990-1991
Preis, M., Kellar, G., Hamister, J. Forthcoming. Modeling Satisfied and Dissatisfied Customers in a B2B Setting. Academy of Marketing Studies Journal
Preis, M., Kellar, G. 2011. Satisfaction and Repurchase Intention: B2B Buyer-Seller Relationships in Medium-Technology Industries. Academy of Information and Management Sciences Journal, 14: 11-26
Preis, M., Kellar, G., Crosby, E. 2011. Student Acceptance of Clickers in Large Introductory Business Classes. American Journal of Business Education, 4: 1-14
Principles of marketing, personal selling, sales management, marketing management, marketing strategy, and marketing research.
B2B customer satisfaction salesperson performance sales compensation, improvements to scales and data collection techniques related to customer satisfaction, and industrial marketing.
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313 Wohlers Hall 1206 South Sixth St Champaign, IL, 61820 (217) 244-2907 mpreis@illinois.edu
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