College of Business: University of Illinois at Urbana-Champaign

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Journals

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Wall Street Journal Online


Viswanathan, M. , Sridharan, S. 2009. Marketplace Literacy: A Key to Unleashing Rural Consumption and Entrepreneurship . Wall Street Journal Online

Viswanathan, M. , Rosa, J., Ruth, J. 2008. Emerging Lessons - For multinational companies, understanding the needs of poorer consumers can be profitable and socially responsible. Wall Street Journal Online

UIUC College of Business