College of Business: University of Illinois at Urbana-Champaign

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Journal of Macromarketing


Viswanathan, M. , Seth, A., Gau, R., Chaturvedi, A. 2009. Internalizing Social Good Into Business Processes in Subsistence Marketplaces: The Sustainable Market Orientation. Journal of Macromarketing, 29: 406-425

Viswanathan, M. , Gau, R. 2005. Functional Illiteracy and Nutritional Education in the United States: A Research-Based Approach to the Development of Nutritional Education Materials for Functionally Illiterate Consumers. Journal of Macromarketing, 25: 187-201

UIUC College of Business