College of Business: University of Illinois at Urbana-Champaign

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Journal of Consumer Marketing


Viswanathan, M. , Torelli, C., Yoon, S., Riemer, H. 2010. An Exploration of Decision Making and Coping Strategies of English As Second Language Consumers. Journal of Consumer Marketing, 27: 524 - 533

Sridharan, S., Viswanathan, M. 2008. Marketing in Subsistence Marketplaces: Consumption and Entrepreneurship in a South Indian Context. Journal of Consumer Marketing, 25: 455-62

UIUC College of Business