College of Business: University of Illinois at Urbana-Champaign

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Journal of Academy of Marketing Science


Todd, A., Fang, E. , Palmatier, R. 2011. The Effects of Customer Acquisition and Retention Orientations on a Firm's Radical and Incremental Innovation Performance (equal authorship). Journal of Academy of Marketing Science, 39: 234-251

John Mariadoss, B., Echambadi, R. , Arnold, M., Bindroo, V. 2010. An Examination of the Effects of Perceived Difficulty of Manufacturing the Extension Product on Brand Extension Attitudes. Journal of Academy of Marketing Science, 38: 704-719

Fang, E. , Palmatier, R., Evans, K. 2008. Influence of customer participation on creating and sharing of new product value. Journal of Academy of Marketing Science

Fang, E. , Evans, K., Laundry, T. 2005. Control systems’ effect on attributional processes and sales outcomes: A cybernetic information-processing perspective. Journal of Academy of Marketing Science

Fang, E. , Palmatier, R., Evans, K. 2004. Goal-setting paradoxes? Trade-offs between working hard and working smart: The United States versus China. Journal of Academy of Marketing Science, 32: 15

Sarkar, M., Echambadi, R. , Cavusgil, S., Aulakh, P. 2001. The Influence of Complementarity, Compatibility, and Relationship Capital on Alliance Performance. Journal of Academy of Marketing Science, 29: 358-73

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