College of Business: University of Illinois at Urbana-Champaign

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Academy of Marketing Studies Journal


Preis, M., Kellar, G., Hamister, J. Forthcoming. Modeling Satisfied and Dissatisfied Customers in a B2B Setting. Academy of Marketing Studies Journal

Preis, M., Kellar, G. 2005. The Academy of Marketing Studies Journal: An Analysis of the First Seven Years. Academy of Marketing Studies Journal, 9: 21-37

Kellar, G., Preis, M. 2003. Modeling Increased Repurchase Intentions for Hi-Tech B2B Offerings. Academy of Marketing Studies Journal, 7: 55-73

UIUC College of Business