College of Business: University of Illinois at Urbana-Champaign

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Psychology & Marketing


Noel, H. , Vallen, B. 2009. The Spacing Effect in Marketing: A review of extant findings and directions for future research. Psychology & Marketing, 26: 951-969

Choi, J., Koo, M. , Choi, I., Auh, S. 2008. Need for cognitive closure and information search strategy . Psychology & Marketing, 25: 1027-1042

White, T. , Lemon, K., Hogan, J. 2007. Customer Retention with the Customer’s Future Usage is Uncertain. Psychology & Marketing, 24: 849-869

Shavitt, S. , Vargas, P., Lowrey, P. 2004. Exploring the role of memory for self-selected Ad experiences: Are some advertising media better liked than others? Psychology & Marketing, 21: 1011-1032

Ruth, J., Brunel, F., Otnes, C. 2004. An Investigation of the Power of Emotions in Relationship Realignment: The Gift Recipient's Perspective. Psychology & Marketing, 21: 29-52

Suri, R., Lee, J., Manchanda, R., Monroe, K. 2003. The Effect of Computer Anxiety on Price Value Tradeoffs in the Online Environment. Psychology & Marketing, 20: 515-536

Monroe, K. , Suri, R. 2001. The Effects of the Need for Cognition and Trait Anxiety on Price Acceptability. Psychology & Marketing, 18: 21-42

Viswanathan, M. , Johnson, M., Sudman, S. 1999. Understanding Consumer Usage of Product Magnitudes through Sorting Tasks. Psychology & Marketing, 16: 643-657

Viswanathan, M. , Bergen, M., Dutta, S., Childers, T. 1996. Does a Single Response Category in a Scale Completely Capture a Response? Psychology & Marketing, 13: 457-479

Qualls, W. , Moore, D. 1990. Stereotyping Effects on Consumers Evaluation of Advertising: Impact of Racial Differences Between Actors and Viewers. Psychology & Marketing

Qualls, W. , Williams, J. 1989. Middle Class Black Consumers and Intensity of Ethnic Identificaiton. Psychology & Marketing

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