College of Business: University of Illinois at Urbana-Champaign

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Pricing Strategy & Practice


Monroe, K. , Mentzer, J. 1994. Some Necessary Conditions for When Price Reduction Strategies May Be Profitable. Pricing Strategy & Practice, 2: 11-20

Monroe, K. 1993. Pricing Practices with Endanger Profits. Pricing Strategy & Practice, 1: 4-10

UIUC College of Business