College of Business: University of Illinois at Urbana-Champaign

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Marketing Science


Kim, K. , Chhajed, D. , Liu, Y. 2013. Can Commonality Relieve Cannibalization in Product Line Design? Marketing Science, 32: 510-521

Gu, Z., Liu, Y. 2013. Consumer Fit Search, Retailer Shelf Layout, and Channel Interaction. Marketing Science, 32: 652-668

steenkamp, J., Fang, E. 2011. The Impact of Economic Contractions on the Effectiveness of R&D and Advertising: Evidence from U.S. Companies Spanning Three Decades (equal authorship) (forthcoming). Marketing Science

Liu, Y. , Cui, T. 2010. The Length of Product Line in Distribution Channels. Marketing Science, 29: 474-482

Dukes, A., Liu, Y. 2010. In-Store Media and Distribution Channel Coordination. Marketing Science, 29: 94-107

Engelbrecht-Wiggans, R. , Haruvy, E., Katok, E. 2007. A Comparison of Buyer-Determined and Price-Based Multi-Attribute Mechanisms. Marketing Science, 26: 629-641

Echambadi, R. , Hess, J. 2007. Mean-Centering Does Not Alleviate Collinearity Problems in Moderated Multiple Regression Models. Marketing Science, 26: 438-445

Liu, Y. , Zhang, Z. 2006. The Benefits of Personalized Pricing in a Channel. Marketing Science, 25(1): 97-105

Bohlman, J., Rosa, J., Bolton, R., Qualls, W. 2006. “The Effect of Group Interactions on Satisfaction Judgments: Satisfaction Escalation”,. Marketing Science, 25: 301-321

Hauser, J., Tellis, G., Griffin, A. Forthcoming. Research on Innovation: A Review and Agenda for Marketing Science. Marketing Science

Hoch, S., Bradlow, E., Wansink, B. 2002. Rejoiner to 'The Variety of an Assortment: An Extension to the Attribute-Based Approach. Marketing Science, 21: 320-324

Hoch, S., Bradlow, E., Wansink, B. 1999. The Variety of Assortment. Marketing Science, 18: 527-546

Calantone, R., Schmidt, J., Song, X. 1996. Controllable Factors of New Product Success: A Cross-National Comparison. Marketing Science, 15: 341-58

Ansari, A., Economides, N., Ghosh, A. 1994. Competitive Positioning in Markets with Non-Uniform Preferences. Marketing Science

Monahan, G. 1984. A Pure Birth Model of Optimal Advertising with Word-of-Mouth. Marketing Science, 3: 169-178

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