College of Business: University of Illinois at Urbana-Champaign

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Marketing Letters


Dukes, A., Geylani, T., Liu, Y. 2014. Dominant Retailers' Incentive for Product Quality in Asymmetric Distribution Channels. Marketing Letters, 25: 93-107

Mao, H., Babu, J., Echambadi, R. , Chennamaneni, P. 2012. Brand Extensions Via Complements Or Substitutes: The Moderating Role of Manufacturing Transferability. Marketing Letters, 23: 279-292

Rindfleisch, A. , Anita, K., Bercovitz, J. , Brown, J., Cannon, J., Carson, S., Ghosh, M., Helper, S., Robertson, D., Wathne, K. 2010. Transaction Costs, Opportunism, and Governance: Contextual Considerations. Marketing Letters, 21: 211-222

White, T. , Zahay, D., Thorbjornsen, H., Shavitt, S. 2008. Getting too personal: Reactance to highly personalized e-mail solicitations. Marketing Letters, 19: 39-50

Schmidt, J., Calantone, R., Griffin, A., Montoya-Weiss, M. 2005. Do Certified Mail Third-Wave Follow-ups Really Boost Response Rates for Industrial Surveys? Marketing Letters, 16: 129-141

Das, S., Echambadi, R. , McCardle, M., Luckett, M. 2003. The Effect of Interpersonal Trust, Need for Cognition, and Social Loneliness on Shopping, Information Seeking and Surfing on the Web. Marketing Letters, 14: 185-202

White, J., Conant, J., Echambadi, R. 2003. Marketing Strategy Development Styles, Implementation Capability, and Firm Performance. Marketing Letters, 14: 111-24

Bawa, K., Ghosh, A. 1999. A Model of Grocery Shopping Behavior. Marketing Letters

Qualls, W. , Rosa, J. 1995. The Relative Importance of Time and Dollar Values in New Product Introduction Decisions. Marketing Letters, 6: 149-158

Ansari, A., Bawa, K., Ghosh, A. 1995. A Nested Logit Model of Brand Choice Incorporating Variety-Seeking and Marketing-Mix Variables. Marketing Letters

Wansink, B., Deshpande, R. 1994. Out of Sight, Out of Mind: The Impact of Household Stockpiling on Usage Rates. Marketing Letters, 5: 91-100

Viswanathan, M. , Narayanan, S. 1992. Processing Numerical versus Verbal Attribute Information: A Study Using Information Acquisition Patterns. Marketing Letters, 3: 201-208

Bawa, K., Ghosh, A. 1991. Covariates of Purchase Regularity. Marketing Letters

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