College of Business: University of Illinois at Urbana-Champaign

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Journal of the Academy of Marketing Science


Brown, T., Dacin, P., Pratt, M., Whetten, D. 2006. Identity, intended image, construed image, and reputation: An interdisciplinary framework and suggested methodology. Journal of the Academy of Marketing Science, 34: 95-106

Cardador, M., Pratt, M. 2006. Identification management and its bases: Bridging management and marketing perspectives through a focus on affiliation dimensions. Journal of the Academy of Marketing Science, 34: 174-184

Ruth, J., Brunel, F., Otnes, C. 2002. Linking Thoughts to Feelings: Investigating Cognitive Appraisals and Consumption Emotions in a Mixed-Emotions Context. Journal of the Academy of Marketing Science, 44-58

Schmidt, J., Calantone, R. 2002. Escalation of Commitment During New Product Development. Journal of the Academy of Marketing Science, 30: 103-118

Viswanathan, M. , Childers, T., Moore-Shay, E. 2000. The Measurement of Intergenerational Communications and Influence on Consumption: Measure Development, Validation, and Cross-Cultural Comparison. Journal of the Academy of Marketing Science, 28: 406-424

Monroe, K. , Lee, A. 1999. Remembering vs. Knowing: Issues in Buyers' Processing Price Information. Journal of the Academy of Marketing Science, 27: 207-25

Schmidt, J., Spreng, R. 1996. A Proposed Model of External Consumer Information Search. Journal of the Academy of Marketing Science, 24: 246-56

Monroe, K. , Dodds, W. 1989. A Research Program for Establishing the Validity of the Price-Quality Relationship. Journal of the Academy of Marketing Science, 16: 151-68

UIUC College of Business