College of Business: University of Illinois at Urbana-Champaign

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Journal of Public Policy and Marketing


Viswanathan, M. , Sridharan, S., Ritchie, R., Venugopal, S. , Jung, K. 2012. Marketing Interactions in Subsistence Marketplaces: A Bottom-Up Approach to Designing Public Policy. Journal of Public Policy and Marketing, 31: 159-177

Viswanathan, M. , Gau, R., Hastak, M. 2009. Enabling Processing of Nutritional Labels Among Low-Literate Consumers. Journal of Public Policy and Marketing, 28: 135-145

Viswanathan, M. , Sridharan, S., Gau, R., Ritchie, R. 2009. Designing Marketplace Literacy Education in Resource-Constrained Contexts: Implications for Public Policy and Marketing. Journal of Public Policy and Marketing, 28: 85-94

Torres, I., Gelb, B., Noriega, J. 2003. Warning and Informing the Domestic International Market. Journal of Public Policy and Marketing, 22: 216-222

Viswanathan, M. , Hastak, M. 2002. Role of Summary Information in Facilitating the Comprehension of Nutrition Information by Consumers. Journal of Public Policy and Marketing

Wansink, B. 2002. Changing Habits on the Home Front: Lost Lessons from World War II Research. Journal of Public Policy and Marketing

Monroe, K. 1999. Some Lessons Learned from F.T.C. v. Staples. Journal of Public Policy and Marketing, 18: 22-24

Qualls, W. , Williams, J., Grier, S. 1995. Racially Exclusive Real Estate Advertising: Public Policy Implications for Fair Housing Practices. Journal of Public Policy and Marketing, 14: 1-17

Viswanathan, M. 1994. The Influence of Summary Information on the Usage of Nutrition Information. Journal of Public Policy and Marketing, 13: 48-60

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