College of Business: University of Illinois at Urbana-Champaign

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Journal of Popular Culture


Otnes, C. , Kim, K., Kim, Y. 1994. Yes, Virginia, There is a Gender Difference: Analyzing Children's Requests to Santa Claus. Journal of Popular Culture, 28: 17-30

Otnes, C. , Kim, Y., Kim, K. 1994. All I Want for Christmas: An Analysis of Children's Brand Requests to Santa Claus. Journal of Popular Culture, 27: 183-194

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