College of Business: University of Illinois at Urbana-Champaign

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Journal of Consumer Research


Meyers-Levy , J., Zhu , R. Forthcoming. When Does a Higher Construal Level Increase or Decrease Indulgence? Resolving the Myopia Versus Hyperopia Puzzle. Journal of Consumer Research

Lalwani, A., Shavitt, S. 2013. You get what you pay for? Self-construal influences price-quality judgments. Journal of Consumer Research, 40: 255-267

Mehta, R. , Zhu , R., Cheema, A. 2012. Is Noise Always Bad? Exploring the Effects of Ambient Noise on Creative Cognition. Journal of Consumer Research, 39: 784-99

Mehta, R. , Hoegg, J., Chakravarti , A. 2011. Knowing Too Much: False Recall Effects in Product Comparison. Journal of Consumer Research, 38: 535-54

Adaval, R., Shen, H., Jiang, Y. 2010. Contrast and Assimilation Effects of Processing Fluency. Journal of Consumer Research, 36: 876-889

Xu, J., Wyer, R. Forthcoming. The Impact of Puffery in Advertisements: The Role of Media Context, Communication Norms, and Consumer Knowledge. Journal of Consumer Research

Otnes, C. , Tuncay, L., Fischer, E. 2007. Pursuing Parenthood: Integrating Cultural and Cognitive Perspectives on Persistent Goal Striving. Journal of Consumer Research, 34: 425-440

Chaplin, L., John, D. 2007. "Growing Up in a Material World: Age Differences in Materialism in Children and Adolescents". Journal of Consumer Research, 34: 480-493

Wyer, R. 2007. The Effect of Mind-sets on Consumer Decision Strategies. Journal of Consumer Research, 34: 556-566

Xu, J. 2007. The Effect of Mind-sets on Consumer Decision Strategies. Journal of Consumer Research, 34: 556-566

Chaplin, L., John, D. 2005. The Development of Self-brand Connections in Children and Adolescents. Journal of Consumer Research, 119-129

Lalwani, A., Monroe, K. 2005. A Reexamination of Frequency-Depth Effects in Consumer Price Judgments. Journal of Consumer Research, 32: 480-485

Kahn, B., Wansink, B. 2004. The Influence of Assortment Structure on Perceived Variety and Consumption Qualities. Journal of Consumer Research, 30: 519-533

Lowrey, T., Otnes, C. , Ruth, J. 2004. Social Influences on Dyadic Giving over Time: A Taxomony from the Giver's Perspective. Journal of Consumer Research, 31: 547-558

Monroe, K. , Suri, R. 2003. The Effects of Time Constraints on Consumers' Judgments of Prices and Products. Journal of Consumer Research, 30: 92-104

Noel, H. , Sawyer, A., Janiszewski, C. 2003. A Meta-Analysis of the Spacing Effect in Verbal Learning: Implications for Research on Advertising Repetition and Consumer Memory. Journal of Consumer Research, 30: 138-149

Adaval, R. 2003. How Good Gets Better and Bad Gets Worse: Understanding the Impact of Affect on Evaluations of Known Brands. Journal of Consumer Research, 30: 352-367

Wansink, B., van Ittersum, K. 2003. Bottoms Up! The Influence of Elongation and Pouring on Consumption Volume. Journal of Consumer Research, 30: 455-463

Monroe, K. , Adaval, R. 2002. Automatic Construction and Use of Contextual Information for Product and Price Evaluations. Journal of Consumer Research, 28: 572-588

Adaval, R., Monroe, K. 2002. Automatic Construction and Use of Contextual Information for Product and Price Evaluations. Journal of Consumer Research, 28: 572-588

Schlosser, A., Shavitt, S. 2002. Anticipating discussion about a product: Rehearsing what to say can affect your judgments. Journal of Consumer Research, 29: 101-115

Adaval, R. 2001. Sometimes it Just Feels Right: The Differential Weighting of Affect-consistent and Affect-inconsistent Information. Journal of Consumer Research, 28: 1-17

Ruth, J., Otnes, C. , Brunel, F. 1999. Gift Receipt and the Reformulation of Interpersonal Relationships. Journal of Consumer Research, 26: 385-402

Monroe, K. , Fern, E. 1997. Effective Size Estimates: Issues and Problems in Interpretation. Journal of Consumer Research, 23: 89-105

Otnes, C. , Lowrey, T., Shrum, L. 1997. Toward an Understanding of Consumer Ambivalence. Journal of Consumer Research, 24: 80-93

Otnes, C. , Lowrey, T., Kim, Y. 1993. Gift Selection for 'Easy' and 'Difficult' Recipients: A Social Roles Interpretation. Journal of Consumer Research, 20: 229-244

Monroe, K. , Rao, A. 1988. The Moderating Effect of Prior Knowledge on Cue Utiliztion in Product Evaluations. Journal of Consumer Research, 15: 253-64

Monroe, K. , Petroshius, S. 1987. Effect of Product Line Pricing Characteristics on Product Evaluations. Journal of Consumer Research, 13: 511-19

Qualls, W. 1987. Household Decision Behavior: The Impact of Husbands and Wives Sex Role Orientation. Journal of Consumer Research

Monroe, K. 1976. The Influence of Price Differences and Brand Familiarity on Brand Preferences. Journal of Consumer Research, 3: 42-49

Monroe, K. , Guiltinan, J. 1975. A Path-Analytic Exploration of Retail Patronage Influences. Journal of Consumer Research, 2: 19-28

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