College of Business: University of Illinois at Urbana-Champaign

Important Site Links

Journals

Choose a journal:


Journal of Business to Business Marketing


McNally, R., Griffin, A. Forthcoming. An Exploratory Study of the Effect of Relationship Marketing Institutionalization and Professional and Organizational Commitment in Business-to-Business Exchanges. Journal of Business to Business Marketing

Qualls, W. , Rosa, J. 1997. Dispostional and Situational Variable Effects on the Motivation of Industrial Buyer. Journal of Business to Business Marketing, 3: 5-32

UIUC College of Business