College of Business: University of Illinois at Urbana-Champaign

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Journals

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Journal of Business and Industrial Marketing


Kellar, G., Preis, M. 2004. Effects of Components of Satisfaction on Overall Satisfaction in Industrial Markets. Journal of Business and Industrial Marketing, 4: 1-5

Schmidt, J. 1995. New Product Myopia. Journal of Business and Industrial Marketing, 10: 23-33

UIUC College of Business