College of Business: University of Illinois at Urbana-Champaign

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Journal of Advertising Research


Noel, H. , Sawyer, A., Janiszewski, C. 2009. The Spacing Effects of Multiple Exposures on Memory: Implications for Advertising Scheduling. Journal of Advertising Research, 49: 193-198

Zahay, D., Peltier, J., Schultz, D., Griffin, A. 2004. The Role of Transactional versus Relational Data in IMC Programs: Bringing Customer Data Together. Journal of Advertising Research, 44: 3-10

Wansink, B. 2003. Developing a Cost-Effective Brand Loyalty Program. Journal of Advertising Research, 43: 301-309

Baldinger, A., Blair, E., Echambadi, R. 2002. Why Brands Grow? Journal of Advertising Research, 42: 7-14

Wansink, B., Park, S. 2000. Methods and Measures that Profile Heavy Users. Journal of Advertising Research, 40: 61-72

Wansink, B., Ray, M. 2000. Estimating an Advertisement's Impact on One's Consumption of a Brand. Journal of Advertising Research, 40: 106-113

Wansink, B., Gilmore, J. 1999. New Uses that Revitalize Old Brands. Journal of Advertising Research, 39: 90-98

Shavitt, S. , Lowrey, P., Haefner, J. 1998. Public attitudes toward advertising: More favorable than you might think. Journal of Advertising Research, 38: 7-22

Craig, S., Ghosh, A. 1993. Using Household Level Viewing Data to Maximize Effective Reach. Journal of Advertising Research

Wansink, B., Ray, M. 1992. Estimating an Advertisement's Impact on One's Consumption of a Brand. Journal of Advertising Research, 26: 9-16

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