College of Business: University of Illinois at Urbana-Champaign

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Journal of Advertising


Zhang, J., Shavitt, S. 2003. Cultural values in advertisements to the Chinese X-generation: Promoting modernity and individualism. Journal of Advertising, 32: 23-33

Lowrey, T., Englis, B., Shavitt, S. , Solomon, M. 2001. Response latency verification of consumption constellations: Implications for advertising strategy. Journal of Advertising, 30: 29-39

Treise, D., Wolburg, J., Otnes, C. 1999. Understanding College Drinking as Ritual Behavior: An Alternative Framework for PSA Developers. Journal of Advertising, 28: 117-131

Otnes, C. , Scott, L. 1996. Somthing Old, Something New: Exploring the Interaction Between Ritual and Advertising. Journal of Advertising, 25: 33-50

Wansink, B., Ray, M., Batra, R. 1994. Increasing Cognitive Response Sensitivity. Journal of Advertising, 23: 62-74

Shavitt, S. 1992. Evidence for predicting the effectiveness of value-expressive versus utilitarian appeals: A reply to Johar and Sirgy. Journal of Advertising, 21: 47-51

Shavitt, S. , Brock, T. 1990. Delayed recall of copytest responses: The temporal stability of listed thoughts. Journal of Advertising, 19: 6-17

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