College of Business: University of Illinois at Urbana-Champaign

Important Site Links

Journals

Choose a journal:


International Journal of Research Marketing


Echambadi, R. , Arroniz, I., Reinartz, W., Lee, J. 2006. Empirical Generalizations from Brand Extension Research: How sure are we? International Journal of Research Marketing, 23: 253-61

Chhajed, D. , Kim, K. 2004. The Role of Inclination and Part Worth Differences Across Segments in Designing a Price Discrimination Product Line. International Journal of Research Marketing, 21: 313-320

Penings, J., Wansink, B., Meulenberg, M. 2002. A Note on Modeling Consumer Reactions to a Crisis: The Case of Madcow Disease. International Journal of Research Marketing, 19: 91-100

Qualls, W. , Bohlman, J. 2001. Household Preference Revisions and Decision Making: The Role of Disconfirmation. International Journal of Research Marketing

UIUC College of Business