College of Business: University of Illinois at Urbana-Champaign

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Industrial Marketing Management


Ma, C., Yang, Z., Yao, Z., Fisher, G. , Fang, E. 2012. The Effect of Strategic Alliance Resource Accumulation and Process Characteristics on New Product Success: Exploration of International High-Tech Strategic Alliances in China. Industrial Marketing Management, 41: 469-480

Zahay, D., Griffin, A., Fredericks, E. 2004. Sources, Uses and Forms of Data in the New Product Development Process. Industrial Marketing Management, 33: 657-666

Griffin, A. 2002. Product Development Cycle Time for Business-to-Business Products. Industrial Marketing Management

Sullivan, U., Kotzab, H. 2001. Supply Chain Management: The Integration of Logistics in Marketing. Industrial Marketing Management

Qualls, W. , Rosa, J. 1995. Assessing Industrial Buyers Perception of Quality: Linking Customer Satisfaction to Repeat Purchase Behavior. Industrial Marketing Management

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