College of Business: University of Illinois at Urbana-Champaign

Cele Otnes

Professor of Business Administration and
Investors in Business Education Professor and
Professor of Advertising

In The News

Negative Images Leading to End of Brand Relationships (8/2012)

Men Respond Negatively to Depictions of Ideal Masculinity (8/2012)

Otnes Research: All Wrapped Up (11/2011)

Royal Wedding Legitimizes Luxury and Reinforces Princess Myth: Otnes in LA Times (4/2011)

Consuming Weird Stuff: Otnes Responds to UPI (3/2011)

A Minute With Cele Otnes: When Consumers are In on the Joke (3/2011)

Otnes on Gift Giving Reciprocity in NY Times (12/2010)

Otnes Identifies Number 1 Stereotype in Study of Male Shoppers (12/2010)

‘Happy Birthday’ Singing: Love It or Hate It? (8/2010)

'Happy Birthday" singing: Love It or Hate It? (7/2010)

Otnes: Rituals that Target Customers Not Always Good for Business (7/2010)

Great Expectations (5/2010)

2009 ICES "List of Teachers Ranked as Excellent by Their Students" - Draft (3/2010)

Illinois Summer Management Institute (3/2010)

Otnes on Weddings in a Consumption Society (2/2010)

Otnes Comments on Cake Toppers in NYT (9/2009)

U. of I. to Host International Consumer Behavior Conference (3/2009)

A Minute with Cele Otnes (6/2008)

College to Host International Marketing Symposium (4/2008)

Audio: Otnes Dissects Apple's iPhone Price Drop (9/2007)

Mahoney and Otnes Appointed IBE Professorships (7/2007)

Research with a Royal Twist (1/2007)

Holiday Celebrations Ever Thus (1/2007)

The Power of the Princess (11/2006)

Pursuit of Perfection: "Bridezilla" Explained (6/2006)

Retailers Put Heart into Valentine's Sales (1/2006)