Professor Emeritus of Business Administration
Ph.D., University of Minnesota, 1967
M.S., University of Minnesota, 1964
B.S.C., University of Iowa, 1958
Shaw, M. , Gardner, D., Subramaniam, C. 2000. Product Marketing and Channel Management in Electronic Commerce. Journal of Information Systems Frontiers
Shaw, M. , Subramaniam, C., Gardner, D. 1999. Product Marketing on the Internet. In Handbook of Electronic Commerce. Berlin-Heidelberg: Springer-Verlag.
Shaw, M. , Gardner, D., Thomas, H. 1997. Research Opportunities in Electronic Commerce. Decision Support Systems, 21: 149-156
Teaches courses in marketing strategy, promotion management, and entrepreneurship.
Research interests include the marketing of high technology and electronic commerce. Has been a consultant to firms in the hobby, high technology, banking, and retailing industries. Has served as an expert witness in the area of deception and consumer fraud.
183 Wohlers Hall
1206 South Sixth Street
Champaign, IL, 61820
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