College of Business: University of Illinois at Urbana-Champaign

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Jaime Noriega

Visiting Assistant Professor of Business Administration

Positions Held

Assistant Professor of Marketing, DePaul University, 2006-2013

Recent Publications

Noriega, J. 2012. Beyond Traditional Segmentation: Redefining Multicultural Marketing. Journal of Innovative Marketing, 8: 63-71

Noriega, J. 2011. Multicultural Marketing. In The IMC Handbook: Readings & Cases in Integrated Marketing Communication. Racom Communications.

Noriega, J., Blair, E. 2008. Advertising to Bilinguals: Does the Language of Advertising Influence the Nature of Thoughts? Journal of Marketing, 72: 69-83

Honors and Awards

“QM Star Award”, DePaul Internal Quality Matters (QM) Review of Consumer Behavior, 2013


Contact Information:

Wohlers Hall 163

More Information

All Publications

Office Hours:

Wed 1:00 - 6:00 pm

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