College of Business: University of Illinois at Urbana-Champaign

Assistant Professor of Marketing

Ph.D., Social Psychology, University of Virginia, 2009
M.A., Social Psychology, Seoul National University, 2004
B.A., Summa Cum Laude, Psychology, Seoul National University, 2002

Assistant Professor, University of Illinois at Urbana Champaign, 2012
Postdoctoral Research Associate, University of Illinois at Urbana Champaign, 2009-2012

Koo, M., Choi, I. Forthcoming. Analytic vs. Holistic Cognition: Construct and Measurement. In J. Spencer-Rogers & K. Peng (Ed.), The Psychological and Cultural Foundations of Dialectical Thinking . Oxford: Oxford University Press.

Park, B., Choi, J., Koo, M., Sul, S., Choi, I. 2013. Culture, self, and preference structure: Transitivity and context independence are violated more by interdependent people . Social Cognition, 31: 106-118

Koo, M., Clore, G., Park, J., Choi, I. 2012. Affective facilitation and inhibition of cultural influences on reasoning . Cognition and Emotion, 26: 680-689

Miao, F., Koo, M., Oishi, S. 2012. Subjective well-being: The science of happiness and life satisfaction . In S. David, I. Boniwell, & A. Ayers (Ed.), The Oxford handbook of happiness. Oxford: Oxford University Press.

Oishi, S., Miao, F., Koo, M., Kisling, J., Ratliff, K. 2012. Residential mobility breeds familiarity-seeking . Journal of Personality and Social Psychology, 102: 149-162

Graham, J., Koo, M., Wilson, T. 2011. Conserving energy by inducing people to drive less . Journal of Applied Social Psychology, 41: 106-118

Koo, M., Shavitt, S. 2011. Cross-cultural psychology of consumer behavior. In Richard P. Bagozzi and Ayalla Ruvio (Ed.), Consumer Behavior, a volume in the Wiley International Encyclopedia of Marketing, 125-133. England: John Wiley & Sons.

Oishi, S., Seol, K., Koo, M., Miao, F. 2011. Was he happy? Cultural difference in conceptions of Jesus . Journal of Research in Personality, 45: 84-91

Teaching: Consumer behavior, Marketing Communications, International Marketing

Research: Global marketing, Cross cultural consumer psychology, Personal history/cultural background and consumer thinking styles, Embodied consumer cognition/atmospherics, Consumer emotions & happiness