College of Business: University of Illinois at Urbana-Champaign

Tiffany Barnett White

Associate Professor of Business Administration and
Bruce and Anne Strohm Faculty Fellow

Biographical Sketch

Tiffany Barnett White is Associate Professor of Business Administration and Bruce and Anne Strohm Faculty Fellow at the University of Illinois, College of Business. She joined the faculty at Illinois in 1999 and received a Ph.D. in marketing from Duke University in 2000. Professor White holds M.S. and B.S. degrees in advertising from the University of Illinois. Her teaching and research interests are in the area of consumer behavior and consumer psychology. Her research addresses affective cognitive and behavioral aspects of consumer-level brand relationships, including exchange behavior and the development and deterioration of consumer trust within these relationships. Her recent publications include "The Effects of Self-Brand Connections on Responses to Brand Failure: A New Look at the Consumer-Brand Relationship," with Shirley Cheng and Lan Chaplin (in press, Journal of Consumer Psychology), "Getting too personal: Reactance to highly personalized e-mail solicitations," with Deb Zahay, Helge Thorbjornsen, and Sharon Shavitt (Marketing Letters), and “Converting Website Visitors into Buyers: How Website Investment Increases Consumer Trusting Beliefs and Online Purchase Intentions,” with Ann Schlosser and Susan Lloyd (Journal of Marketing). Her paper, “Dynamic Customer Relationship Management: Incorporating Future Considerations into the Service Retention Decision” (Journal of Marketing) was awarded the 2003 Donald R. Lehmann Award for an outstanding dissertation-based article in marketing research. A secondary stream of Professor White’s research investigates consumers’ responses to product assortment. Professor White serves as Secretary-Treasurer for the Society for Consumer Psychology and is a member of the Editorial Board for the Journal of Consumer Psychology. She is also an ad hoc reviewer for several other marketing journals.