College of Business: University of Illinois at Urbana-Champaign

Sharon Shavitt

Professor of Business Administration and
Walter H. Stellner Professor of Marketing

Biographical Sketch

Sharon Shavitt is Walter H. Stellner Professor of Marketing, Professor in the Department of Psychology, and Research Professor at the Survey Research Laboratory and in the Institute of Communications Research. She received her Ph.D. in social psychology from the Ohio State University. Shavitt has published extensively on topics related to culture, consumer information-processing, and persuasion. She was co-chair of the ACR2008 North American conference, and was  formerly the associate editor of Journal of Consumer Psychology. Her current research focuses on the cross-cultural factors affecting consumer persuasion, self-presentation, and survey responding. She also conducts research on the impact of motivational and contextual factors on evaluative processes. She teaches courses on marketing communications, consumer behavior, and survey methodology and has appeared numerous times on the University’s List of Excellent Teachers. She is on the Editorial Boards of the Journal of Marketing Research, the Journal of Consumer Psychology, and other journals. Shavitt is a former vice president of the policy board of the Journal of Consumer Research, a former treasurer of the Association for Consumer Research, member of the executive board of the Society of Consumer Psychology, and a former chair of the Society’s Scientific Affairs Committee.