College of Business: University of Illinois at Urbana-Champaign

Professor of Business Administration and
Investors in Business Education Professor and
Professor of Advertising

Otnes, C., Ilhan, B., Kulkarni, A. 2012. The Language of Marketplace Rituals: Implications for Customer Experience Management. Journal of Retailing, 88: 367-385

Maehle, N., Otnes, C., Supphellen, M. 2011. Consumers' Perceptions of the Dimensions of Brand Personality. Journal of Consumer Behaviour, 10: 290-303

Tuncay, L., Otnes, C. 2008. The Use of Persuasion-Management Strategies by Identity-Vulnerable Consumers: The Case of Heterosexual Male Shoppers. Journal of Retailing, 487-499

Otnes, C., Tuncay, L., Fischer, E. 2007. Pursuing Parenthood: Integrating Cultural and Cognitive Perspectives on Persistent Goal Striving. Journal of Consumer Research, 34: 425-440

Lowrey, T., Otnes, C., McGrath, M. 2005. Shopping with Consumers: Reflections and Innovations. Qualitative Marketing Research

Nelson, M., Otnes, C. 2005. Exploring cross-cultural ambivalence: A netnography of intercultural wedding message boards. Journal of Business Research, 58: 89-95

Lowrey, T., Otnes, C., Ruth, J. 2004. Social Influences on Dyadic Giving over Time: A Taxomony from the Giver's Perspective. Journal of Consumer Research, 31: 547-558

Ruth, J., Brunel, F., Otnes, C. 2004. An Investigation of the Power of Emotions in Relationship Realignment: The Gift Recipient's Perspective. Psychology & Marketing, 21: 29-52

Ruth, J., Brunel, F., Otnes, C. 2002. Linking Thoughts to Feelings: Investigating Cognitive Appraisals and Consumption Emotions in a Mixed-Emotions Context. Journal of the Academy of Marketing Science, 44-58

Otnes, C., McGrath, M. 2001. Perceptions and Realities of the Male Shopper. Journal of Retailing, 77: 111-137

Arnould, E., Price, L., Otnes, C. 1999. Making Consumption Magic: A Study of White-Water River Rafting. Journal of Contemporary Ethnography, 28: 33-67

Otnes, C., McGrath, M. 1999. New Research on Consumption Rituals. Journal of Ritual Studies, 12: 35-46

Ruth, J., Otnes, C., Brunel, F. 1999. Gift Receipt and the Reformulation of Interpersonal Relationships. Journal of Consumer Research, 26: 385-402

Treise, D., Otnes, C., Oviatt, A. 1999. An Examination of Leadership Behavior among Agency Creatives. Journal of Advertising Education, 3: 25-34

Treise, D., Wolburg, J., Otnes, C. 1999. Understanding College Drinking as Ritual Behavior: An Alternative Framework for PSA Developers. Journal of Advertising, 28: 117-131

Otnes, C., Lowrey, T., Shrum, L. 1997. Toward an Understanding of Consumer Ambivalence. Journal of Consumer Research, 24: 80-93

Otnes, C. 1996. A Critique of 'Daytime Gameshows and the Celebration of Merchandise: The Price is Right'. Journal of American Statistical Association, 19: 51-54

Otnes, C., Scott, L. 1996. Somthing Old, Something New: Exploring the Interaction Between Ritual and Advertising. Journal of Advertising, 25: 33-50

McGrath, M., Otnes, C. 1995. Unacquainted Influencers: When Strangers Interact in the Retail Setting. Journal of Business Research, 32: 261-272

Otnes, C., McGrath, M., Lowrey, T. 1995. Shopping with Consumers: Past, Present, and Future Research Technique. Journal of Retailing and Consumer Services, 2: 97-110

Otnes, C., Oviatt, A., Treise, D. 1995. Views of Advertising Curricula from Experienced 'Creatives'. Journalism Educator, 49: 21-30

Otnes, C., Kim, K., Kim, Y. 1994. Yes, Virginia, There is a Gender Difference: Analyzing Children's Requests to Santa Claus. Journal of Popular Culture, 28: 17-30

Otnes, C., Kim, Y., Kim, K. 1994. All I Want for Christmas: An Analysis of Children's Brand Requests to Santa Claus. Journal of Popular Culture, 27: 183-194

Otnes, C., McGrath, M. 1994. Ritual Socialization and the Children's Birthday Party: A Study of Gender Differences. Journal of Ritual Studies, 8: 73-93

Otnes, C., Lowrey, T., Kim, Y. 1993. Gift Selection for 'Easy' and 'Difficult' Recipients: A Social Roles Interpretation. Journal of Consumer Research, 20: 229-244

Otnes, C., Spooner, E., Treise, D. 1993. Reflections on Advertising Education: 'New Creatives' Speak Out. Journalism Educator, 47: 9-17

Gurhan-Canli, Z., Otnes, C., Zhu , R. Forthcoming. Advances in Consumer Research, 1100. Provo, UT: Association for Consumer Research.

Otnes, C. Forthcoming. Gift-Giving, Sharing, and Consumption Holidays. Thousand Oaks, CA: Sage Publications.

Otnes, C., Maclaran, P. 2013. Royal Fever: Consuming and Producing the British Monarchy Family, 400. University of California Press.

Otnes, C., Tuncay Zayer, L. 2012. Gender, Culture and Consumer Behavior, 400. Psychology Press, N.Y..

Otnes, C., Qualls, W. 2009. 17th Paul C. Converse Symposium. American Marketing Association.

Griffin, A., Otnes, C. 2005. 16th Paul C. Converse Symposium. Chicago, IL: American Marketing Association Publications.

Otnes, C., Lowrey, T. 2003. Contemporary Consumption Rituals: A Research Anthology. Hillsdale, NJ: Erlbaum.

Otnes, C., Pleck, E. 2003. Cinderella Dreams: The Allure of the Lavish Wedding. University of California Press.

Otnes, C., Beltramini, R. 1996. Gift Giving: An Interdisciplinary Research Anthology. Bowling Green, OH: Popular Press.

Otnes, C. Forthcoming. Santa Claus as Scholar, Consumption Research as Passion: The Impact of Russell W. Belk's Research on Gift-Giving, Sharing and Consumption Holidays. In Cele C. Otnes (Ed.), Gift-Giving, Sharing and Consumption Holidays. Beverly Hills, CA: Sage Publications.

Tuncay Zayer, L., Otnes, C. 2012. Climbing a Ladder or Chasing a Dream?" Men's Responses to Idealized Portrayals of Masculinity in Advertising. In Cele C. Otnes and Linda Tuncay-Zayer (Ed.), Gender, Culture and Consumer Behavior. Psychology Press, N.Y..

Otnes, C., Crosby, E., Kreuzbauer, R., Ho, J. 2009. Tinsel, Trimmings and Tensions: Consumer Negotiations of a Focal Christmas Artifact. In John F. Sherry, Jr., Eileen M. Fischer (Ed.), Consumer Culture Theory, 171-189. London: Routledge.

Otnes, C., Fischer, E. 2009. Are We There Yet? Co-Producing Success and Failure in Personal Training. In John F. Sherry, Jr., Eileen M. Fischer (Ed.), Consumer Culture Theory, 101-113. London: Routledge.

Otnes, C., Maclaran, P. 2007. The Consumption of Cultural Heritage among a British Royal Family Brand Tribe. In Robert Kozinets, Bernard Cova, and Avi Shankar (Ed.), Consumer Tribes: Theory, Practice, and Prospects, 51-66. Elsevier/Butterworth-Heinemann.

Otnes, C., Shapiro, E. 2007. How Brand Collecting Shapes Consumers' Brand Meanings. In Russell W. Belk, John F. Sherry, Jr. (Ed.), Consumer Culture Theory: Research in Consumer Behavior, 401-419

Otnes, C., Tuncay, L. 2007. Exploring the Link between Masculinity and Consumption. In Tina M. Lowrey (Ed.), Brick and Mortar Shopping in the 21st Century, 153-169. Mahwah, NJ: Lawrence Erlbaum & Associates.

Otnes, C., Fischer, E. 2006. Breaking New Ground: Developing Grounded Theories in Marketing and Consumer Behavior. In Russell W. Belk (Ed.), Handbook of Qualitative Research Methods in Marketing, 19-30. Beverly Hills, CA: Sage Publications.

Otnes, C., Ruth, J., Lowrey, T. 2006. Capturing Time. In Russell W. Belk (Ed.), Handbook of Qualitative Research Methods in Marketing, 387-399. Beverly Hills, CA: Sage Publications.

Otnes, C., Ruth, J. 2005. The Etiquette of Qualitative Research. In Russell W. Belk (Ed.), Handbook of Qualitative Research Methods in Marketing, 560-572. Beverly Hills, CA: Sage Publications.

Lowrey, T., Otnes, C. 2003. If Only in My Dreams: Consumer Fairy Tales and the Perfect Christmas. In J. Costa (Ed.), Contemporary Consumption Rituals: A Research Anthology, 99-122. Thousand Oaks, CA: Sage Publications.

Arnould, E., Price, L., Otnes, C. 1998. Magical Romance: Commerical Rafting Adventures. In Romancing the Market, 233-254. London: Routledge.

Otnes, C. 1998. Friend of the Bride, and then some: The Role of the Bridal Salon in Wedding Planning. In ServiceScapes, 229-258. Lincolnwood, IL: NTC Press.

Lowrey, T., Otnes, C., Shrum, L. 1997. Consumer Ambivalence: Perspectives Gained from Shopping with Consumers. In New Developments and Approaches in Consumer Behavior Research, 307-320. Berlin: Macmillan.

Lowrey, T., Otnes, C., Robbins, K. 1996. The Role of Values in Christmas Gift Selection. In Gift Giving: An Interdisciplinary Anthology, 37-56. Bowling Green, OH: Popular Press.

Otnes, C., Beltramini, R. 1996. Gift Giving: An Overview. In Gift Giving: An Interdisciplinary Anthology, 3-15. Bowling Green, OH: Popular Press.

Lowrey, T., Otnes, C. 1994. Construction of a Meaningful Wedding: Differences between the Priorities of Brides and Grooms. In J. Costa (Ed.), Gender and Consumer Behavior, 164-183. Beverly Hills, CA: Sage Publications.

Otnes, C., Crosby, E., Maclaran, P. Forthcoming. "Above Celebrity: Maintaining Consumers' Experience of Heritage-Based Fame,"Association for Consumer Research Annual Conference. Provo, UT: Association for Consumer Research.

Crosby, E., Otnes, C. Forthcoming. "Consumption as a Strategy for Stigma Management"Advances in Consumer Research. Provo, UT: Association for Consumer Research.

Crosby, E., Otnes, C. 2010. "Roles of Food Consumption in the Experience of Homesickness among College Students"Association for Consumer Research Annual Conference. Provo, UT: Association for Consumer Research.

Otnes, C. 2010. The Consumption of ReadingAdvances in Consumer Research, 36: 188. Provo, UT: Association for Consumer Research.

Otnes, C., Ilhan, B. 2010. Curling Up and Reaching Out: Meanings and Motivations for Passionate ReadersAdvances in Consumer Research, 36: 188. Provo, UT: Association for Consumer Research.

Otnes, C., Yang, J., Ilhan, B., Tami, N. 2010. Consumer Mourning and Coping with the Loss of Strategic Rituals: The Case of Marshall Field & Co.Advances in Consumer Research, 36: 688. Provo, UT: Association for Consumer Research.

Ruth, J., Tuncay, L., Kulkarni, A., Otnes, C. 2009. The Influence of Change-focused Advertising Appeals and Self- Referencing on Consumer PersuasionAmerican Marketing Association. American Marketing Association.

Kulkarni, A., Otnes, C., Ruth, J., White, T. 2008. The Role of Congruence Theory in Consumer Response to Business-to-Consumer Gift GivingAdvances in Consumer Research, 35: 901-2. Provo, UT: Association for Consumer Research.

Otnes, C., Crosby, E., Kreuzbauer, R., Ho, J. 2008. Consumers' Negotiation of the Aesthetic Components of ChristmasAdvances in Consumer Research, 35: 773

Otnes, C., Ilhan, B., Kulkarni, A. 2008. The Structure and Function of Language in the Strategic Rituals of Service ProvidersProceedings of the American Marketing Association Winter Educators' Conference

Otnes, C., Maclaran, P. 2008. Living History: Biographical Objects and the Powerful Presence of the PastEuropean Advances in Consumer Research, 8: 112

Otnes, C., Maehle, N. 2008. Enhancement of Breand Personality: The Use of Different Information Sources for Different DimensionsProceedings of the American Marketing Association Winter Educators' Conference

Otnes, C., Maclaran, P. 2007. Maintaining the Myth of the Monarchy: How Producers Shape Consumers' Experiences of the British Royal Family BrandAdvances in Consumer Research, 35: 68

Otnes, C., Tuncay, L. 2007. The Use of Seeker and Sentry Persuasion Management Strategies by Heterosexual Male ShoppersAdvances in Consumer Research, 34: 565

Ruth, J., Otnes, C., Tuncay, L., Kulkarni, A. 2007. The Influence of Self-Referencing and Change-Focused Advertising AppealsSociety for Consumer Psychology, 2

Otnes, C., Fischer, E., Maclaran, P. 2005. Brands in Transit: The Dynamics of Cross Cultural Brand Meaning and the British Royal Family BrandProceedings of the European Association for Consumer Research, 83

Otnes, C., Fischer, E., Tuncay, L. 2005. Persisting and Failing in the Marketplace: A Cultural-Discourse InterpretationProceedings of the World Congress of Qualitative Inquiry, 251

Otnes, C., Fischer, E., Tuncay, L. 2005. Persisting and Failing in the Marketplace: A Cultural-Discourse InterpretationProceedings of the International World Congress of Qualitative Inquiry, 251

Otnes, C., Fischer, E., Tuncay, L., Rodriquez, A. 2005. A Grounded Typology of Consumer Conceptualizations of FailureAdvances in Consumer Research, 32: 460

Otnes, C., Niesen, M., Nelson, M., Tuncay, L. 2005. From the Poconos to Puerto Vallarta: The Evolutions of Honeymoon Advertising from 1959-2004Proceedings of CHARM Marketing History Conference, 353-354

Tuncay, L., Fischer, E., Otnes, C. 2005. Gender Identity: Women's Experience with Assisted Reproductive TechnologiesProceedings of the Gender, Marketing, and Consumer Behavior Conference

Lowrey, T., Otnes, C., Ruth, J. 2004. An Exploration of Social Influence on Dyadic GivingAdvances in Consumer Research, 31: 112

Otnes, C., Fischer, E., Tuncay, L. 2004. A Grounded Typology of Consumer Coping Strategies within the Context of Infertility TreatmentAdvances in Consumer Research, 31: 579

Otnes, C., Ruth, J. 2003. The Roles of "Everyday" Transformational Products and Services in Consumers' LivesAdvances in Consumer Research, 216

Brunel, F., Ruth, J., Otnes, C. 2001. The Impact of Mixed Consumption Emotions on Relationship QualityAdvances in Consumer Research, 28: 370

Otnes, C., McGrath, M. 2000. Beyong the Stereotypes of Male Shopping BehaviorProceedings of the Gender, Marketing, and Consumer Behavior Conference, 101

Ruth, J., Otnes, C. 2000. Attention to Self, Attention to Others: How Giver Self-Consciousness Influences Gift GivingSociety for Consumer Psychology, 62-69

Otnes, C. 1999. Session Summary: When Marketing is 'Like Magic'Proceedings of the Association for Consumer Research European Conference, 264-266

Otnes, C., Lowrey, P., Runser-Spanjol, J. 1999. Transformational Claims in Women's AdvertisementsEuropean Advances in Consumer Research, 265

Otnes, C. 1998. Special Session Summary: The Longitudinal Turn in Interpretive Consumer ResearchAdvances in Consumer Research, 25: 176-177

Otnes, C., Lowrey, T., Nelson, M. 1998. Long-Term Lessons Learned from Shopping with ConsumersAdvances in Consumer Research, 25: 176

Otnes, C., McGrath, M. 1998. Getting Even Stranger: Further Explorations of How Unacquainted Infuencers Interact in Retail SettingsAdvances in Consumer Research, 25: 417

Arnould, E., Otnes, C., Price, L. 1997. Magic in the Marketing AgeIlluminations Conference, 167-178

Otnes, C. 1997. Developing and Executing Consumer-Based Creative StrategyProceedings of the Conference of the American Academy of Advertising, 284

Otnes, C., Lowrey, T., McGrath, M. 1997. Women as Generation-Spanners: A Longitudinal Study of Giving to Parents and Grandparents, and Giving As ParentsAdvances in Consumer Research, 24: 20

Otnes, C., Oviatt, A., Treise, D. 1997. An Examination of Leadership Behavior Among Agency CreativesProceedings of the Conference of the American Academy of Advertising, 123

Otnes, C. 1996. Matrimonial Metaphors: Women's Wedding Planning Experiences in the Bridal SalonProceedings of the Gender and Consumer Behavior Conference, 171

Otnes, C., Nelson, M., McGrath, M., Lowrey, T. 1996. Shopping with Consumers: Retrospective and Prospective Methodological ApplicationsAdvances in Consumer Research, 23: 160

Otnes, C., Ruth, J. 1996. New Insights into the Role of Gender During Christmas ShoppingProceedings of the Gender and Consumer Behavior Conference, 111

Otnes, C., Lowrey, T. 1995. Brides and Their Weddings: What's Advertising Got to Do with It?Proceedings of the Conference of the American Academy of Advertising, 230

Otnes, C., Nelson, M., McGrath, M. 1995. The Children's Birthday Party: A Study of Mothers as Socialization AgentsAdvances in Consumer Research, 22: 622-627

Otnes, C., Oviatt, A., Treise, D. 1995. Personality and Background Characteristics of Advertising Creatives: What Educators Can Tell StudentsProceedings of the Conference of the American Academy of Advertising, 181

Otnes, C. 1994. Session Summary: The 'Masculine Mystique:' Men's Involvement in Gift Giving, Gift Receipt and Gift OccasionsAdvances in Consumer Research, 21: 158

Otnes, C., Oviatt, A. 1994. What Advertising Educators Can Learn From Experienced 'Creatives'Proceedings of the Conference of the American Academy of Advertising, 63

Otnes, C., Ruth, J., Milbourne, C. 1994. The Pleasure of Pain of Being Close: Men's Mixed Feelings About Valentine's Day Gift Exchange ActivitiesAdvances in Consumer Research, 21: 159-164

Otnes, C., Zolner, K., Lowrey, T. 1994. In-Laws and Outlaws: The Influence of Divorce and Remarriage upon Christmas Gift ExchangeAdvances in Consumer Research, 21: 25-29

Otnes, C. 1993. How Consumers Use Information Sources During the Christmas Shopping Season: An Exploratory StudyAmerican Academy of Advertising Conference, 126-132

Otnes, C., Lowrey, T. 1993. 'Til Debt Do Us Part: The Selection and Meaning of Artifacts in the American WeddingAdvances in Consumer Research, 20: 325-329

Otnes, C., Lowrey, T. 1993. Construction of a Meaningful Wedding: Differences between the Priorities of Brides and GroomsProceedings of the Gender and Consumer Behavior Conference, 150

Otnes, C., McGrath, M. 1993. Children's Understanding of Birthday Parties: A Study of Gender DifferencesProceedings of the Gender and Consumer Behavior Conference, 151

Otnes, C., Milbourne, C., Ruth, J. 1993. The Influence of Gender and Self Acceptance on Valentine's Day Gift ExchangeProceedings of the American Marketing Association Winter Educators' Conference, 54

Otnes, C., Kim, Y., Lowrey, T. 1992. Ho, Ho, Woe: Christmas Shopping for Difficult PeopleAdvances in Consumer Research, 19: 482-487

Otnes, C. 1991. Advertising Standardization: A Review and Normative ModelProceedings of the Conference of the American Academy of Advertising, 214

Otnes, C. 1991. The Early Assimilation of Bauhaus Principles in American Graphic DesignProceedings of the Popular Culture Association Conference, 218

Otnes, C., Woodruff, R. 1991. An Integrative Model for Consumer Search Strategies Used During Christmas Gift BuyingAmerican Marketing Association Winter Conference, 165-175

Otnes, C. 1990. Variables Influencing Christmas Gift Giving and Gift Buying: A Review and Integrative ModelCollege of Communication Research Symposium, University of Tennessee, 197-224

Otnes, C. 1989. The Early Assimilation of Bauhaus Principles into American Graphic DesignCollege of Communication Research Symposium, University of Tennessee, 191-228

Otnes, C., Faber, R. 1989. An Examination of Variables Influencing Loacal Advertiser Media SelectionAmerican Academy of Advertising Conference, RC57-RC62

Otnes, C., Faber, R. 1988. The Value of Advance Telephone Notification in Mail SurveysAmerican Academy of Advertising Conference, RC144-RC150

Otnes, C., Faber, R. 1987. Defining a Hierarchy of Media Acceptability for Professional AdvertisingProceedings of the Conference of the American Academy of Advertising, R24

Otnes, C., Faber, R. 1986. The Impact of Professional Society Affiliation on Attitudes Toward Professional AdvertisingAmerican Academy of Advertising Conference, R31-R35

Otnes, C., Ilhan, B., Kulkarni, A. 2009. Strategic Rituals: Conceptual Boundaries and Impacts on Marketing Strategy. Journal of Marketing

Otnes, C., Carson, C. 2012. Authenticity in Action: The Rebranding of Kensington Palace, 2011-2012Contemporary Authenticity Conference, Urbana.

Crosby, E., Otnes, C. 2010. "Roles of Food Consumption in the Experience of Homesickness among College Students"Association for Consumer Research Annual Conference, Pittsburgh.

Maehle, N., Supphellen, M., Otnes, C. 2010. "Consumers' Perceptions of Brand Personality: An Exploratory Study,"European Association for Consumer Research Conference, London.

Otnes, C., Crosby, E., Kwon, M. , Chinchanachokchai, B. , Ilhan, B. 2010. "The Impact of Aesthetics in Embedded Service Rituals,"Association for Consumer Research European Conference, London.

Otnes, C., Crosby, E., Maclaran, P. 2010. "Above Celebrity: Maintaining Consumers' Experiences of Heritage-Based Fame,"Association for Consumer Research Annual Conference, Jacksonville.

Crosby, E., Otnes, C. 2009. "Consumption as a Strategy for Stigma Management"Association for Consumer Research Annual Conference, Pittsburgh.

Otnes, C. 2008. Providers' Perception of the Structure and Function of Ritual LanguageAmerican Marketing Association, University of Maryland.

Otnes, C., Fischer, E., Tuncay, L. 2008. Oh Baby! Reconciling "Artificial" Means and Authentic ParenthoodConsumer Culture Theory Conference, Boston.

Otnes, C., Ilhan, B. 2008. "Curling Up and Reaching Out: Meanings and Motivations for Passionate Readers"Association for Consumer Research Annual Conference, San Francisco.

Otnes, C., Ilhan, B., Kulkarni, A. 2008. The Structure and Function of Language in the Strategic Rituals of Service ProvidersAmerican Marketing Association, Austin.

Otnes, C., Yang, J., Ilhan, B., Tami, N. 2008. "Consumer Mourning and Coping with the Loss of Strategic Rituals: The Case of Marshall Field & Co."Association for Consumer Research Annual Conference, San Francisco.

Kulkarni, A., Otnes, C., Ruth, J., White, T. 2007. The Role of Congruence Theory in Consumer Response to Business-to-Consumer Gift GivingAssociation for Consumer Research Annual Conference, Memphis.

Otnes, C. 2007. Before 'Forever': De Beers Advertising and the Diamond Engagement Ring TraditionCollege of Business Women in Business Chicago Alumni Chapter, Chicago.

Otnes, C. 2007. From Sandwiches and Ice Cream to Swans and Ice Sculptures: Father of the Bride (1950) vs. Father of the Bride (1991)Champaign-Urbana Social Science Club, Champaign.

Otnes, C. 2007. Marketing Communications and BrandingUniversity of Illinois, Urbana-Champaign.

Otnes, C. 2007. Tinsel, Trimmings and Tensions: Consumer Negotiations of a Focal Christmas ArtifactUniversity of Illinois, Urbana-Champaign.

Otnes, C., Crosby, E., Kreuzbauer, R., Ho, J. 2007. Consumers' Negotiation of the Aesthetic Components of ChristmasAssociation for Consumer Research Annual Conference, Memphis.

Otnes, C., DeBerry Spence, B., Coulter, R. 2007. Shopping with Consumers in Subsistence MarketplacesSubsistence Marketing Conference, Chicago.

Otnes, C., Ilhan, B., Kulkarni, A. 2007. Use of Customer Rituals by Service Firms with High versus Low Entrepreneurial Orientations16th Frontiers in Services Marketing Conference, San Francisco.

Otnes, C., Maclaran, P. 2007. Maintaining the Myth of the Monarchy: How Producers Shape Consumers' Experiences of the British Royal Family BrandAssociation for Consumer Research Annual Conference, Memphis.

Otnes, C., Maclaran, P. 2007. Living History: Biographical Objects and the Powerful Presence of the PastEuropean Association for Consumer Research Conference, Milan.

Ruth, J., Otnes, C., Tuncay, L., Kulkarni, A. 2007. “The Influence of Self-Referencing and Change-Focused Advertising AppealsSociety for Consumer Psychology, Las Vegas.

Otnes, C. 2006. The Media and Marketing CommunicationsHome Hi Middle School for Girls, Urbana-Champaign.

Otnes, C. 2006. Marketing FundamentalsUniversity of Illinois, Urbana-Champaign.

Otnes, C. 2006. 'Try, Try Again?': The Influence of Cultural Discourses on Consumer PersistenceUniversity of Illinois, Urbana-Champaign.

Otnes, C., Maclaran, P., Fischer, E. 2006. Performing Gender in the Context of Collecting British Royal Family Memorabilia: A Class Act?Gender, Marketing, and Consumer Behavior Conference, Edinburgh.

Otnes, C., Tuncay, L. 2006. Exploring the Link between the 'New Masculinity' and Consumption: Underlying Tensions and Shopping BehaviorAdvertising and Consumer Psychology, Houston.

Otnes, C., Tuncay, L. 2006. The Use of Seeker and Sentry Persuasion Management Strategies by Heterosexual Male ShoppersAssociation for Consumer Research Annual Conference, Orlando.

Otnes, C. 2005. Shopping Happily Ever After? Consumer Fairy Tales and the Perfect ChristmasUniversity of Illinois, Urbana-Champaign.

Otnes, C., Fischer, E., Maclaran, P. 2005. Brands in Transit: The Dynamics of Cross Cultural Brand Meanings and the British Royal Family BrandEuropean Association for Consumer Research Conference, Goteborg.

Otnes, C., Niesen, M., Nelson, M., Tuncay, L. 2005. From Poconos to Puerto Vallarta: The Evolution of Honeymoon Advertising from 1959-2004Conference of the Historical Association of Research in Marketing, Long Beach.

Otnes, C., Tuncay, L., Fischer, E. 2005. Persisting and Failing in the Marketplace: A Cultural-Discourse InterpretationWorld Congress of Qualitative Inquiry, Champaign.

Otnes, C. 2004. RetailingUniversity of Illinois, Urbana-Champaign.

Otnes, C. 2002. From Sandwiches and Ice Cream to Swans and Sculptures: Father of the Bride 1950 versus 1991Marketing and Consumer Behavior Conference, Dublin.

Otnes, C., Ruth, J. 2002. The Roles of 'Everyday' Transformational Products and Services in Consumers' LivesAssociation for Consumer Research Annual Conference, Atlanta.

Ruth, J., Brunel, F., Otnes, C. 2002. 'I love You ... I love You Not': Linking cognitive Appraisals, Consumption Emotions, and Relationship QualitySociety for Consumer Psychology, Austin.

Xia, L., Otnes, C. 2002. An Examination of Consumer Browsing BehaviorsSociety for Consumer Psychology, San Antonio.

Otnes, C., Kacen, J., Lowrey, T. 2001. Consumer Innovativeness and Christmas Gift GivingWinter Educators' Conference, Scottsdale.

Otnes, C. 2000. In Memory of Ann: An Estate Sale RememberedWinter Educators' Conference, San Antonio.

Otnes, C. 2000. The Perceptions and Realities of Male Shopping BehaviorUniversity of Illinois, Urbana-Champaign.

Otnes, C. 2000. Gifts and RelationshipsUniversity of Illinois, Urbana-Champaign.

Otnes, C. 1999. Gift Receipt and the Reformulation of RelationshipsRutgers University, Camden.

Otnes, C. 1999. What is it that Counts, Exactly? Or, What We Know about Gift GivingUniversity of Illinois, Urbana-Champaign.

Otnes, C., McGrath, M., Clow, K. 1999. Store Atmosphere and Merchandise Type: How They Mediate Shopping BehaviorWinter Educators' Conference, St. Petersburg.

Otnes, C., Ruth, J., Brunel, F. 1999. Tell Me about the Occasion, I'll Tell You How You Felt: The Relationship between Situational Appraisals and Consumer EmotionsAssociation for Consumer Research Annual Conference, Columbus.

Otnes, C., Spanjol, J., Lowrey, P. 1999. Transformational Claims in Women's Magazine AdvertisementsMidwest Marketing Camp, University of Minnesota.

Otnes, C. 1998. Marketing MagicUniversity of Illinois, Urbana-Champaign.

Otnes, C. 1998. When Customers Collide: Consumer-Consumer Relationships in Commercial EnvironmentsAssociation for Consumer Research Annual Conference, Montreal.

Otnes, C. 1998. Meet the Reviewers of the Journal of AdvertisingAmerican Academy of Advertising, Lexington.

Otnes, C. 1998. Invited PresenterHeretical Consumer Research Group, Montreal.

Otnes, C. 1998. The Influence of Gifts on RelationshipsUniversity of Illinois, Urbana-Champaign.

Otnes, C. 1998. The Advertising and Marketing of BarbieUniversity of Illinois, Urbana-Champaign.

Otnes, C., Szycmziak, J. 1998. Playing Barbies: What Young Women Think About BarbieGender and Consumer Behavior Conference, San Francisco.

Otnes, C., Love, L. 1997. The Advertising and Marketing of BarbieAmerican Culture Association/Popular Culture Association Conference, San Antonio.

Treise, D., Otnes, C., Oviatt, A. 1997. An Examination of Leadership Behavior Among Agency CreativesAmerican Academy of Advertising Conference, St. Louis.

Otnes, C., Kempton, J. 1995. A Comparison of Award-Winning British and American AdvertisingAmerican Culture Association/Popular Culture Association Conference, Oxford.

Otnes, C., Treise, D. 1995. Studying Agency Creative in the TrenchesAmerican Academy of Advertising Conference, Norfolk.

Lowrey, T., Otnes, C. 1994. A Theorectical and Interpretive Exploration of Ambivalence within the Context of the WeddingAssociation for Consumer Research Annual Conference, Boston.

Ruth, J., Otnes, C., Brunel, F. 1994. When Receiving A Gift is Associated with Negative Emotions: Violations of Scripts, Audience, and ArtifactsAssociation for Consumer Research Annual Conference, Boston.

Otnes, C. 1992. Research SeminarUniversity of Illinois, Urbana-Champaign.

Otnes, C. 1990. Research SeminarUniversity of Illinois, Urbana-Champaign.