College of Business: University of Illinois at Urbana-Champaign

Professor of Business Administration and
Department Head and John M. Jones Professor of Marketing

Sandy, J., Rindfleisch, A., Diana, R., Ryan, H. Forthcoming. Low Stakes Opportunism. Journal of Marketing Research

Rindfleisch, A., Anita, K., Bercovitz, J. , Brown, J., Cannon, J., Carson, S., Ghosh, M., Helper, S., Robertson, D., Wathne, K. 2010. Transaction Costs, Opportunism, and Governance: Contextual Considerations. Marketing Letters, 21: 211-222