College of Business: University of Illinois at Urbana-Champaign

Professor of Business Administration

Bohlman, J., Spanjol, J., Qualls, W., Rosa, J. 2013. “The Interplay of Customer and Product Innovation Dynamics: An Exploratory Study.”. Journal of Product Innovation Management

Rosa, J., Qualls, W., Ruth, J. 2013. “Consumer Creativity: Effects of Gender and Variation in Richness of Vision and Touch Inputs” . Journal of Business Research

Lee, J., Palekar, U. , Qualls, W. 2011. Supply Chain Efficiency and Security: Coordination for Collaborative Investment in Technology. European Journal of Operational Research, 210: 568-578

Spanjol, J., Qualls, W., Rosa, J. 2011. How Many and What Kind? The Role of Strategic Orientation in New Product Ideation . Journal of Product Innovation Management, 28: 236-250

Spanjol, J., Tam, L., Bohlman, J., Qualls, W. 2011. New Product Team Decision-Making:Regulatory Focus Effects on Number, Type, and Timing Decisions. Journal of Product Innovation Management, 28: 623-640

Qiu, T., Qualls, W., Bohlman, J., Rupp, D. 2009. The Effect of Interactional Fairness on the Performance of Cross-Functional Product Development Teams: A Multi-Level Mediated Model. Journal of Product Innovation Management, 26: 173-187

Rosa, J., Qualls, W. 2008. “Innovation through Mind, Body, and Friends: Managerial Principles that Engender Creativity”. Journal of Business Research, 61: 631-639

Sullivan, U., Qualls, W., Qui, T. 2008. Managing Multiple Channels of Distribution in Industrial Markets. Review of the Electronics and Industrial Distribution Industries, 7: 48-61

Bohlman, J., Rosa, J., Bolton, R., Qualls, W. 2006. “The Effect of Group Interactions on Satisfaction Judgments: Satisfaction Escalation”,. Marketing Science, 25: 301-321

Nelson, M., Shaw, M. , Qualls, W. 2006. “Interorganizational System Standards Development in Vertical Industries”. EM-Electronic Markets

Nelson, M. , Shaw, M. , Qualls, W. 2005. Interorganizational System Standards Development in Vertical Industries. EM-Electronic Markets, 15: 378-389

Qualls, W., Kim, J., Choi, J., Park, J. 2004. The Impact of CRM on Firm- and Relationship-Level Performance in Distributed Networks, Communication of the Association of Information Systems. Communication of the Association of Information Systems

Qualls, W., Bohlman, J. 2001. Household Preference Revisions and Decision Making: The Role of Disconfirmation. International Journal of Research Marketing

Urban, G., Sultan, F., Qualls, W. 2000. Placing Trust at the Center of your Internet Strategy. Sloan Management Review

Qualls, W., Williams, J., Han, S. 1998. A Conceptual Model and Exploratory Study of Interpersonal Orientation and Bonding in Cross Cultural Business Relationships. Journal of Business Research

Qualls, W., Rosa, J. 1997. Dispostional and Situational Variable Effects on the Motivation of Industrial Buyer. Journal of Business to Business Marketing, 3: 5-32

Qualls, W., Urban, G., Hauser, J., Weinberg, B., Bohlman, J. 1997. Validation and Lessons From the Field -- Applications of Information Acceleration. Journal of Marketing Research

Qualls, W., Moore, D., Williams, J. 1996. Target Marketing of Tobacco and Alcohol Related Products to Ethnic Minority Groups in the US. Ethnicity and Disease

Qualls, W., Rosa, J. 1995. The Relative Importance of Time and Dollar Values in New Product Introduction Decisions. Marketing Letters, 6: 149-158

Qualls, W., Rosa, J. 1995. Assessing Industrial Buyers Perception of Quality: Linking Customer Satisfaction to Repeat Purchase Behavior. Industrial Marketing Management

Qualls, W., Williams, J., Grier, S. 1995. Racially Exclusive Real Estate Advertising: Public Policy Implications for Fair Housing Practices. Journal of Public Policy and Marketing, 14: 1-17

Qualls, W., Zinkham, G., Biswas, A. 1991. The Use of Blacks in Magazines and Television Advertising: 1946 to 1986. Journalism Quarterly

Qualls, W., Moore, D. 1990. Stereotyping Effects on Consumers Evaluation of Advertising: Impact of Racial Differences Between Actors and Viewers. Psychology & Marketing

Qualls, W., Moore, D., Reardon, R. 1989. Do Mulitple Source Appeals Enhance the Confidence Level of Message Recipients. Applied Psychology: An International Review

Qualls, W., Puto, C. 1989. Organizational Climate and Decision Framing: An Integrated Approach to Analyzing Industrial Buying Decisions. Journal of Marketing Research

Qualls, W., Williams, J. 1989. Middle Class Black Consumers and Intensity of Ethnic Identificaiton. Psychology & Marketing

Qualls, W. 1987. Household Decision Behavior: The Impact of Husbands and Wives Sex Role Orientation. Journal of Consumer Research

Qualls, W., Olshavsky, R., Michaels, R. 1981. Shortening of the PLC -- An Empirical Test. Journal of Marketing

Qualls, W., White, T. Forthcoming. 18th Paul Converse Symposium. University of Illinois.

Otnes, C. , Qualls, W. 2009. 17th Paul C. Converse Symposium. American Marketing Association.

Qualls, W. 2002. Kimberly-Clark - Optimizing Inventory Performance

Qualls, W. 2001. Tyerson-Tull- Identifying New Market Opportunity

Qualls, W. 1999. Target: Managing Seasonal Inventory

Williams, J., Qualls, W., Ferguson, N. 2007. The Susceptibility of Subsistence Markets to Persuasive Marketing. In Madhu Vishwanthan and Jose Rosa (Ed.), Advances in International Management

Qualls, W., Nelson, M., Shaw, M. , Shen, Y., Wong, R. 2003. Modularized Interoperability in Supply Schians: A Co-Adoption Study of RosettaNet’s XML Based Inter-organizational Systems. In Michael Shaw (Ed.), E-Business Management: Integration of Web Technologies with Business Models. Boston: Kluwer Academic Publishers.

Qualls, W., Bristor, J. 1984. The Household Life Cycle: Implications for Family Decision Making. In Marketing to the Changing Household: Managerial and Research Implications. Cambridge, MA: Ballinger Publishing Company.

Qualls, W., Hendix, P. 1984. Operationalizing Family Level Constructs: Problems and Prospects. In Marketing to the Changing Household: Managerial and Research Implications. Cambridge, MA: Ballinger Publishing Company.

Qiu, T., Rupp, D., Qualls, W. 2005. The Effect Of Interactional Justice And Work Attitudes On The Performance of Cross-Functional Product Development Teams: A Multi-Level Mediated ModelAMA Winter Marketing Educator's Conference

Qualls, W., Nasr, N. 2001. Consumers Reactions to Rapid Product ImprovementsAmerican Marketing Association Winter Conference

Qualls, W., Nunlee, M., Rosa, J. 2000. Antecedents of Supply Chain ManagementAmerican Marketing Association Winter Conference

Qualls, W., Williams, J., Han, S. 1995. A Conceptual Model and Exploratory Study of Interpersonal Orientation and Bonding in Cross Cultural Business RelationshipsMarketing Theory and Practice: Toward the 21st Century

Qualls, W., Tay, R. 1994. Modeling Household Brand Choice: The Impact of Customer Evaluations of Quality and Household CharacteristicsAsia-Pacific Advances in Consumer Research

Qualls, W., Williams, J., Moller, K., Welmon, V. 1989. Cross Cultural Influences on Buyer-Seller Ineraction Models in World Business MarketingProceedings of the Academy of Marketing Science Annual Conference

Qualls, W., Williams, J., Moller, K., Welmon, V. 1989. Measuring Conflict in Household Decision Behavior: Read My Mind and Read My LipsProceedings of the Academy of Marketing Science Annual Conference

Qualls, W. 1988. Toward Understanding the Dynamics of Household Decision Conflict BehaviorAdvances in Consumer Research

Qualls, W., Mayo, M. 1988. Household Durable Good Acquisition Behaviro: A Longitudinal StudyAdvances in Consumer Research

Qualls, W., Han, C. 1986. Country of Origin Effect and Their Impact Upon Sonsumer's Perception of QualityAdvances in Consumer Research

Qualls, W., Pluzinski, C. 1986. 'Consumer Response to Marketing Stimuli' The Relationship Between Affect, Cognition, and BehaviorAdvances in Consumer Research

Qualls, W. 1984. Sex Roles, Husband-Wife Influence, and Family Decision BehaviorAdvances in Consumer Research

Qualls, W., Barbeau, J. 1984. Consumers' Perceptions of Attributes and Begavioral Intentions: An Extended Compairson Level ModelAdvances in Consumer Research

Qualls, W., Michaels, R. 1984. Organizational Buyer Behavior: A General Systems/Role ModeScientific Method in Marketing: Philosophy, Sociology, and History of Science Perspective. American Marketing Association.

Qualls, W. 1982. Changing Sex Roles: Its Impact Upon Family Decision-MakingAdvances in Consumer Research

Bradley, J. , Qualls, W. 2012. Impact of Product Development Network Properties and Cost on the Internal Adoption of New Technology . Journal of Product Innovation Management

Lee, J., Hoetker, G., Qualls, W. 2012. Alliance experience and accommodation in the choice of alliance governance structure.. Organization Science

Lee, J., Qualls, W. 2011. A Contingency Model of Marketing Alliances and Shareholder Value: The Exploration of U.S. Life Sciences Industries. Strategic Management Journal

Rosa, J., Qualls, W., Ruth, J. 2011. “Sensory Involvement as an Influencer of the Product Visualization Process,”. Journal of Consumer Psychology

Hoetker, G., Lee, J., Qualls, W. 2010. Alliance experience and accommodation in the choice of alliance governance structureWharton Technology Mini-Conference, Philadelphia.

Lee, J., Qualls, W. 2008. Innovation Alliance Strategies: Alignment of Resource access and Interfirm GovernanceMarketing Science Conference, Vancouver.

Lee, J., Qualls, W. 2008. Innovation Alliance Strategies: Alignment of Resource Access and Interfirm Governance.Marketing Science Conference, Vancouver.

Spanjol, J., Tam, L., Qualls, W., Bohlman, J. 2008. New Product Team Decision-Making: The Role of Regulatory FocusPDMA Conference, Orlando.

Lee, J., Palekar, U. , Qualls, W. 2007. Supply Chain Coordination for Collaborative Technology AdoptionMarketing Science Conference, Singapore.

Lee, J., Qualls, W. 2007. Collaboration Behavior and Interorganizational Governance: An Integrative FrameworkAmerican Marketing Association Winter Conference, San Diego.

Qualls, W., Lee, J. 2007. Collaboration Behavior and Interorganizational Governance: An Integrative FrameworkAmerican Marketing Association Winter Conference, San Diego.

Lee, J., Qualls, W. 2006. Collaboration Behavior and Interorganizational Governance in Buyer-Seller NetworksMarketing Science Conference, Pittsburgh.

Lee, J., Qualls, W. 2006. A Dynamic Process of Buyer-Seller Technology Adoption BehaviorGeorgia State University, atlanta.

Sullivan, U., Qualls, W., Qui, T. 2005. Driving Profits through Supply Chain Alliances2005 INFORMS Marketing Science Conference, Atlanta.

Qualls, W., Wang, R., Riemer, H. 2002. Technology Adoption by Organization: The Effects of Organizational Capacity and Strategic OrientationCBIM/ISBM Conference, Atlanta.

Qualls, W., Nasr, N. 2000. Consumers Reactions to Rapid Product ImprovementsAssociation for Consumer Research Annual Conference, Salt Lake City.

Qualls, W., Nunlee, M., Rosa, J. 2000. Antecedents of Supply Chain Management: A Performance Measurement ModelAmerican Marketing Association Winter Conference, Austin.

Qualls, W. 1999. Group Decision Process Effects on Satisfaction FormationFrontiers in Services Conference, Nashville.

Qualls, W. 1999. The Role of Race in the Marketplace: Issues of Vulnerability, Susceptibility and LiabilityStanford University Conference on Race: African Americans: Research and Policy Perspectives, Palo Alto.

Qualls, W. 1998. Celebrities and Transformation: Using Cultural Icons to Create Brand PerceptionsSociety for Consumer Psychology, San Antonio.

Qualls, W. 1998. Distance Learning an dTeaching Challenges in the next MilleniumKPMG Marketing Doctoral Students Association, Chicago.

Qualls, W. 1997. Product Strategies and Dynamic Innovative MarketsINFORMS Conference, Boston.

Qualls, W. 1997. Succeeding in AcademiaPh.D Project Conference, Chicago.

Qualls, W. 1997. Customer Service: Measuring Customer SatisfactionPan Pacific Conference, Kuala Lumpur.

Qualls, W. 1997. Marketing in the Next MillenniumPan Pacific Conference, Kuala Lumpur.