College of Business: University of Illinois at Urbana-Champaign

Assistant Professor of Marketing

Park, B., Choi, J., Koo, M., Sul, S., Choi, I. 2013. Culture, self, and preference structure: Transitivity and context independence are violated more by interdependent people . Social Cognition, 31: 106-118

Koo, M., Clore, G., Park, J., Choi, I. 2012. Affective facilitation and inhibition of cultural influences on reasoning . Cognition and Emotion, 26: 680-689

Oishi, S., Miao, F., Koo, M., Kisling, J., Ratliff, K. 2012. Residential mobility breeds familiarity-seeking . Journal of Personality and Social Psychology, 102: 149-162

Graham, J., Koo, M., Wilson, T. 2011. Conserving energy by inducing people to drive less . Journal of Applied Social Psychology, 41: 106-118

Oishi, S., Seol, K., Koo, M., Miao, F. 2011. Was he happy? Cultural difference in conceptions of Jesus . Journal of Research in Personality, 45: 84-91

Koo, M., Oishi, S. 2009. False memory and the associative network of happiness. Personality And Social Psychology Bulletin, 35: 212-220

Choi, J., Koo, M., Choi, I., Auh, S. 2008. Need for cognitive closure and information search strategy . Psychology & Marketing, 25: 1027-1042

Koo, M., Algoe, S., Wilson, T., Gilbert, D. 2008. It’s a wonderful life: Mentally subtracting positive events improves people’s affective states, contrary to their affective forecasts.. Journal of Personality and Social Psychology, 95: 1217-1224

Oishi, S., Koo, M., Akimoto, S. 2008. Culture, interpersonal perceptions, and happiness in social interactions . Personality And Social Psychology Bulletin, 34: 307-320

Choi, I., Koo, M., Choi, J. 2007. Individual differences in analytic versus holistic thinking. Personality And Social Psychology Bulletin, 34: 691-705

Koo, M., Choi, I. 2005. Becoming a holistic thinker: Training effect of oriental medicine on reasoning . Personality And Social Psychology Bulletin, 31: 1-9

Koo, M., Choi, I. Forthcoming. Analytic vs. Holistic Cognition: Construct and Measurement. In J. Spencer-Rogers & K. Peng (Ed.), The Psychological and Cultural Foundations of Dialectical Thinking . Oxford: Oxford University Press.

Shavitt, S. , Koo, M. Forthcoming. The attitude construct across cultures. In Angela Y. Lee, Ng Sharon (Ed.), Handbook of Culture and Consumer Psychology in Frontiers of Cultural Psychology series. Oxford: Oxford University Press.

Miao, F., Koo, M., Oishi, S. 2012. Subjective well-being: The science of happiness and life satisfaction . In S. David, I. Boniwell, & A. Ayers (Ed.), The Oxford handbook of happiness. Oxford: Oxford University Press.

Koo, M., Shavitt, S. 2011. Cross-cultural psychology of consumer behavior. In Richard P. Bagozzi and Ayalla Ruvio (Ed.), Consumer Behavior, a volume in the Wiley International Encyclopedia of Marketing, 125-133. England: John Wiley & Sons.

Oishi, S., Koo, M. 2008. Two new questions about happiness: “Is happiness good?” and “Is happier better?” . In R.J. Larsen & M. Eid (Ed.), The science of subjective well-being, 290-306. New York: Guilford Press.