College of Business: University of Illinois at Urbana-Champaign

Associate Professor of Business Administration and
James F. Towey Faculty Fellow

Fang, E. 2011. The Effect of Knowledge Dissimilarity on New Product Innovativeness in High-Tech Strategic Alliances. Organization Science

Fang, E., Palmatier, R., Rajdeep, G. 2011. Effects of Customer and Innovation Asset Configuration Strategies on Firm Performance Outcomes. Journal of Marketing Research

steenkamp, J., Fang, E. 2011. The Impact of Economic Contractions on the Effectiveness of R&D and Advertising: Evidence from U.S. Companies Spanning Three Decades (equal authorship) (forthcoming). Marketing Science

Todd, A., Fang, E., Palmatier, R. 2011. The Effects of Customer Acquisition and Retention Orientations on a Firm's Radical and Incremental Innovation Performance (equal authorship). Journal of Academy of Marketing Science, 39: 234-251

Fang, E., Zou, S. 2010. HE EFFECTS OF ABSORPTIVE AND JOINT LEARNING ON THE INSTABILITY OF INTERNTAIONAL JOINT VENTURES IN EMERGING ECONOMIES. Journal of International Business Studies

Fang, E., Zou, S. 2009. The Effect of Marketing Dynamic Capabilities on Firm’s Performance: A Dyadic Investigation in the Context of International High-Tech Joint Ventures. Journal of International Business Studies, 40: 742-762

Fang, E. 2008. Customer Participation and the Trade-Off Between New Product Innovativeness and Speed to Market. Journal of Marketing

Fang, E., Palmatier, R., Evans, K. 2008. Influence of customer participation on creating and sharing of new product value. Journal of Academy of Marketing Science

Fang, E., Palmatier, R., scheer, L., Ni, L. 2008. Trust at Different Organizational Levels. Journal of Marketing

Fang, E., Palmatier, R., steenkamp, J. 2008. Effect of Service Transition Strategies on Firm Value (leading article) (Receive the 2009 AMA SERVSIG Best Services Article Award). Journal of Marketing

Fang, E., Evans, K., Laundry, T. 2005. Control systems’ effect on attributional processes and sales outcomes: A cybernetic information-processing perspective. Journal of Academy of Marketing Science

Fang, E., Evans, K., Zou, S. 2005. The Moderating Effects of Goal-Setting Characteristics on Relationship between Sales Control and Performance. Journal of Business Research

Fang, E., Palmatier, R., Evans, K. 2004. Goal-setting paradoxes? Trade-offs between working hard and working smart: The United States versus China. Journal of Academy of Marketing Science, 32: 15

Fang, E., Bednar, M. 2013. Top Management Team Experience, Absorptive Capacity, and Firm Innovativeness

Fang, E., Palmatier, R. 2011. Relationship Network Effects on Innovation and Strategies for Leveraging Network Position (under 3rd round review of Marketing Science) . Marketing Science

Bednar, M. , Fang, E. 2009. An examination of what, how and when TMT experience matters for firm innovativenessAcademy of Management Annual Meeting, Chicago.