College of Business: University of Illinois at Urbana-Champaign

Professor of Business Administration and
John M. Jones Distinguished Professor of Marketing Emeritus

Monroe, K., Xia, L. Forthcoming. Price Partitioning on the Internet. Journal of Interactive Marketing

Lalwani, A., Monroe, K. 2005. A Reexamination of Frequency-Depth Effects in Consumer Price Judgments. Journal of Consumer Research, 32: 480-485

Xia, L., Monroe, K. 2004. The Price is Unfair! A Conceptual Framework of Price Fairness Perceptions. Journal of Marketing, 68: 1 - 16

Monroe, K., Suri, R. 2003. The Effects of Time Constraints on Consumers' Judgments of Prices and Products. Journal of Consumer Research, 30: 92-104

Suri, R., Lee, J., Manchanda, R., Monroe, K. 2003. The Effect of Computer Anxiety on Price Value Tradeoffs in the Online Environment. Psychology & Marketing, 20: 515-536

Adaval, R., Monroe, K. 2002. Automatic Construction and Use of Contextual Information for Product and Price Evaluations. Journal of Consumer Research, 28: 572-588

Monroe, K., Adaval, R. 2002. Automatic Construction and Use of Contextual Information for Product and Price Evaluations. Journal of Consumer Research, 28: 572-588

Monroe, K., Harris, J. 2002. Effects of Shopping Information on Consumers' Responses to Comparative Price Claims. Journal of Retailing, 78: 175-181

Monroe, K., Kung, M., Cox, J. 2002. Pricing on the Internet. Journal of Product and Brand Management with Pricing Strategy and Practice, 274-285

Monroe, K., Cox, J. 2001. Pricing Practices that Endanger Profits. Marketing Management, 10: 42-46

Monroe, K., Suri, R. 2001. The Effects of the Need for Cognition and Trait Anxiety on Price Acceptability. Psychology & Marketing, 18: 21-42

Monroe, K., Suri, R., Long, M. 2001. The Impact of the Internet and Consumer Motivation on Evaluation of Prices. Journal of Business Research, 55: 1-12

Monroe, K. 1999. Some Lessons Learned from F.T.C. v. Staples. Journal of Public Policy and Marketing, 18: 22-24

Monroe, K., Lee, A. 1999. Remembering vs. Knowing: Issues in Buyers' Processing Price Information. Journal of the Academy of Marketing Science, 27: 207-25

Monroe, K., Chen, S., Lou, Y. 1998. The Effects of Framing Price Promotion Messages on Consumers' Perceptions and Purchase Intentions. Journal of Retailing, 74: 353-72

Monroe, K., Compeau, L., Grewal, D. 1998. The Role of Prior Affect and Sensory Cues on Consumers' Affective and Cognitive Responses and Overall Perceptions of Quality. Journal of Business Research, 42: 295-308

Monroe, K., Grewal, D., Krishnan, R. 1998. The Effects of Price-Comparison Advertising on Buyers' Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions. Journal of Marketing, 62: 46-59

Monroe, K., Yang, B., Howe, K. 1998. Pricing in Separable Channels: The Case of Parallel Imports. Journal of Product and Brand Management with Pricing Strategy and Practice, 8: 433-40

Monroe, K., Fern, E. 1997. Effective Size Estimates: Issues and Problems in Interpretation. Journal of Consumer Research, 23: 89-105

Monroe, K., Rao, A. 1996. Causes and Consequences of Price Premiums. Journal of Business, 511-35

Monroe, K., Mentzer, J. 1994. Some Necessary Conditions for When Price Reduction Strategies May Be Profitable. Pricing Strategy & Practice, 2: 11-20

Monroe, K., Oglethorpe, J. 1994. Determinants of Perceived Health and Safety Risks of Selected Hazardous Products and Activites. Journal of Consumer Affairs, 28: 326-46

Monroe, K. 1993. Pricing Practices with Endanger Profits. Pricing Strategy & Practice, 1: 4-10

Monroe, K., Yadav, M. 1993. How Buyers Perceive Savings in a Bundle Price: An Examination of a Bundle's Transaction Value. Journal of Marketing Research, 30: 350-58

Monroe, K., Mazumdar, T. 1992. Effects of Learning and Choice Task Goals on Price Recall Accuracy and Confidence Judgments. Journal of Retailing, 68: 66-89

Monroe, K., Dodds, W., Grewal, D. 1991. The Effects of Price, Brand and Store Information on Buyers' Product Evaluations. Journal of Marketing Research, 28: 307-19

Monroe, K., Mazumdar, T. 1990. The Effects of Buyers' Intentions to Learn Price Information on Price Encoding. Journal of Retailing, 66: 15-32

Monroe, K., Dodds, W. 1989. A Research Program for Establishing the Validity of the Price-Quality Relationship. Journal of the Academy of Marketing Science, 16: 151-68

Monroe, K., Rao, A. 1989. The Effect of Price, Brand Name and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review. Journal of Marketing Research, 26: 351-57

Monroe, K. 1988. Developing, Disseminating, and Utilizing Marketing Knowledge. Journal of Marketing, 52: 1-25

Monroe, K., Rao, A. 1988. The Moderating Effect of Prior Knowledge on Cue Utiliztion in Product Evaluations. Journal of Consumer Research, 15: 253-64

Monroe, K., Petroshius, S. 1987. Effect of Product Line Pricing Characteristics on Product Evaluations. Journal of Consumer Research, 13: 511-19

Monroe, K., Fern, E., Avila, R. 1986. Effectiveness of Multiple Request Strategies: A Synthesis of Research Results. Journal of Marketing Research, 23: 144-52

Monroe, K., Della Bitta, A. 1981. Consumer Perceptions of Comparative Price Advertisements. Journal of Marketing Research, 18: 416-427

Monroe, K., Zoltners, A. 1979. Pricing the Product Line During Scarcity. Journal of Marketing, 43: 49-59

Monroe, K., Della Bitta, A. 1978. Models for Pricing Decisions. Journal of Marketing Research, 15: 413-428

Monroe, K., Della Bitta, A., Downey, S. 1977. Contextual Influences on Subjective Price Perceptions. Journal of Business Research, 5: 277-291

Monroe, K. 1976. The Influence of Price Differences and Brand Familiarity on Brand Preferences. Journal of Consumer Research, 3: 42-49

Monroe, K., Guiltinan, J. 1975. A Path-Analytic Exploration of Retail Patronage Influences. Journal of Consumer Research, 2: 19-28

Monroe, K., Guiltinan, J. 1974. Making Sound Pricing Decisions in the Currect Economic Environment. Executive Scene, 3: 11-16

Monroe, K. 1973. Buyers' Subjective Perceptions of Price. Journal of Marketing Research, 10: 70-80

Monroe, K., LaPlaca, P. 1972. What Are the Benefits of Unit Pricing? Journal of Marketing, 36: 16-22

Monroe, K. 1971. The Information Content of Prices: A Preliminary Model for Estimating Buyer Responses. Management Science, 17: B519-32

Monroe, K. 1971. Measuring Price Thresholds by Psychophysics and Latitudes of Acceptance. Journal of Marketing Research, 8: 460-64

Monroe, K. 1971. Psychophysics of Prices: A Reappraisal. Journal of Marketing Research, 8: 248-50

Monroe, K. 2003. Pricing: Making Profitable Decisions, 3rd Ed., 658. McGraw-Hill/Irwin.

Monroe, K. 1998. Asia-Pacific Advances in Consumer Research. Provo, UT: Association for Consumer Research.

Monroe, K. 1998. Proceedings of the 14th Paul D. Converse Symposium. American Marketing Association.

Monroe, K. 1998. The Pricing Strategy Audit. Cambridge, England: Cambridge University Press.

Monroe, K., Sudharshan, D. 1995. Proceedings of the 13th Paul D. Converse Symposium. American Marketing Association.

Monroe, K. 1983. Research Methods and Casual Modeling in Marketing. American Marketing Association.

Monroe, K. 1982. Pricing Policies and STrategies: An Annotated Bibliography. American Marketing Association.

Monroe, K. 1981. Advances in Consumer Research. Provo, UT: Association for Consumer Research.

Monroe, K. 1979. Proceedings, 1979 Fall Educators' Conference. American Marketing Association.

Monroe, K. 1979. Pricing: Making Profitable Decisions. New York: McGraw-Hill.

Monroe, K. 1975. Modern Marketing Management. Random House.

Monroe, K. 1966. Principles of Marketing. Division of University Extension, University of Illinois.

Monroe, K., Xia, L. Forthcoming. Consumer Information Acquisition: A Review and Extension. In Review of Marketing Research. New York: Sharpe.

Monroe, K. 2001. Pricing and Sales Promotion. In Handbook of Industrial Engineering: Technology and Operations Management, 665-683. England: John Wiley & Sons.

Monroe, K., Suri, R. 1999. Consumers Prior Purchase Intentions and Their Evaluations of Savings on Product Bundles. In Optimal Bundling: Marketing Strategies for Improving Economic Performance, 177-194. Berlin-Heidelberg: Springer-Verlag.

Monroe, K. 1994. The Pricing of On-Line Services. In Advances in Telecommunications Management, Volume 4, Strategic Perspective on the Marketing of Information Technologies, 181-92. Greenwich, CT: JAI Press.

Monroe, K. 1991. The Pricing of Services. In The Handbook of Marketing for the Service Industries, 297-320. New York: AMACOM.

Monroe, K., Mazumdar, T. 1988. Pricing Decision Models: Recent Developments and Research Opportunities. In Issues in Pricing: Theory and Research, 361-88. Lexington, MA: D.C. Heath and Company.

Monroe, K., Dant, R. 1987. Dichotomy of Issue -- Specific and overal Perceptions: A New Paradigm for Channel Conflict and Cooperation Research. In Philosophical and Radical Thought in Marketing, 323-39. Lexington, MA: Lexington Books.

Monroe, K., Rao, A., Chapman, J. 1987. Towards a Theory of New Product Pricing. In Contemporary Views on Marketing Practice, 201-13. Lexington, MA: Lexington Books.

Monroe, K. 1986. Techniques for Pricing New Products and Services. In Handbook of Modern Marketing, 32:1-13. New York: McGraw-Hill.

Monroe, K., Krishnan, R. 1985. The Effect of Price on Subjective Product Evaluations. In Perceived Quality: How Consumers View Stores and Merchandise, 209-232. Lexington, MA: Lexington Books.

Monroe, K., Mentzer, J. 1985. Managing the Pricing Function. In Marketing Handbook, Vol. II: Marketing Management, 97-121. New York: Dow-Jones-Irwin.

Monroe, K., Della Bitta, A. 1983. Comparative Price Advertising and Patronage Behavior. In Patronage Behaviro and Retail Management, 207-223. New York: Elsevier North Holland.

Monroe, K. 1982. Some Common Myths Concerning Industrial Pricing. In Issues in Industrial Marketing, 78-89. American Marketing Association.

Monroe, K. 1982. Pricing New Industrial Products. In Product Line Strategies, 67-72. New York: The Conference Board.

Monroe, K., Petroshius, S. 1981. Buyers' Subjective Perceptions of Price: An Update of the Evidence. In Perspectives in Consumer Behavior, 43-55. Foresman and Company.

Monroe, K. 1977. Objective and Subjective Contextual Influences on Price Perceptions. In Foundations of Consumer and Industrial Buying Behavior, 287-96. New York: American Elsevier.

Monroe, K., Xia, L. Forthcoming. Beyond Information Search: Browsing as Consumer Information AcquisitionAsia-Pacific Advances in Consumer Research

Monroe, K., Xia, L. Forthcoming. Do Consumer Process Prices Like Numbers: Comparative Judgments of Numerals and PricesWinter Educators' Conference

Monroe, K., Xia, L. 2004. Comparative References, Trust and Perceived Price FairnessSociety for Consumer Psychology

Monroe, K., Xia, L. 2003. An Examination of Consumers' Responses to Online SurchargesFordham University Behavioral Pricing Conference, 31-32

Monroe, K., Lalwani, A. 2002. Frequency-Depth Effects in Consumer Pricing Judgments: The Role of Risk OrientationFordham University Behavioral Pricing Conference

Monroe, K., Xia, L. 2002. The Influence of Purchasing Goals and Promotion Frames on Consumers' ChoicesFordham University Behavioral Pricing Conference. Fordham University Pricing Center.

Monroe, K., Hsu, C. 1998. Rethinking Information Objectivity and Its Effectiveness in Print CommunicationsAsia-Pacific Advances in Consumer Research, 3: 210-5

Monroe, K., Hyun, S. 1998. The Effects of Contextual Cues on Korean Consumers' Perceptions of Comparative Price AdvertisementsAsia-Pacific Advances in Consumer Research, 3: 166-72

Adaval, R., Monroe, K. 1995. The Moderating Effects of Learning Goals and the Acquisition of Product Information on the Limits of Price AcceptabilityAdvances in Consumer Research. Provo, UT: Association for Consumer Research.

Monroe, K., Adaval, R. 1995. The Moderating Effects of Learning Goals and the Acquisition of Product Information on the Limits of Price AcceptabilityAdvances in Consumer Research, 22: 225-9

Monroe, K., Roundtree, R. 1995. Context Setting and Comparative Price Advertising Effects on the Acceptable Price RangeEuropean Advances in Consumer Research, 2: 251-7

Monroe, K., Suri, R. 1995. Effect of Consumers' Purchase Plans on the Evaluation of Bundle OffersAdvances in Consumer Research, 22: 588-93

Monroe, K., Li, W., Chen, D. 1994. The Effects of Country of Origin, Brand, and Price InformationAdvances in Consumer Research, 21: 449-57

Monroe, K., Martins, M. 1994. Perceived Price Fairness: A New Look at an Old ConstructAdvances in Consumer Research, 21: 75-8

Monroe, K., Li, W. 1992. The Role of Country of Origin Information on Buyers' Product Evaluations: An In-Depth Interview ApproachAMA Educators' Proceedings, 274-80

Monroe, K., Grewal, D. 1989. The Effects of Contextual Information Cues on Buyers' Product Evaluation and Behavioral IntentionsSummer Educators' Conference, 274

Monroe, K., Hyun, S., Krishnan, R. 1989. An Investigation of the Pricing Attitudes nad Practices of Korean Business FirmsSummer Educators' Conference, 276-9. American Marketing Association.

Monroe, K. 1987. The Framing of Consumer ChoiceAdvances in Consumer Research, 14: 182

Monroe, K., Chapman, J. 1987. Framing Effects on Buyers' subjective Product EvaluationsAdvances in Consumer Research, 14: 193-7

Monroe, K., Oglethorpe, J. 1987. Risk Perceptions and Risk Acceptability in Consumer Behavior: Conceptual Issues and an Agenda for Future ResearchWinter Educators' Conference, 255-60. American Marketing Association.

Monroe, K. 1986. Report of the AMA Task Force on the Development of Marketing ThoughtWinter Educators' Conference

Monroe, K., Mazumdar, T. 1986. Using Leverage for Developing Pricing StrategiesSummer Educators' Conference, 303-8

Monroe, K., Powell, C., Choudhury, P. 1986. Recall vs. Recognition as a Measure of Price AwaremessAdvances in Consumer Research, 13: 594-99

Monroe, K., Dodds, W. 1985. The Effect of Brand and Price Information on Subjective Product EvaluationsAdvances in Consumer Research, 12: 85-90

Monroe, K. 1984. Theoretical and Methodological Developments in PricingAdvances in Consumer Research, 11: 636-637

Monroe, K., Krishnan, R. 1983. A Procedure for Integratign Outcomes Across StudiesAdvances in Consumer Research, 10: 503-508

Monroe, K., Krishnan, R. 1983. Developing a Methodology for Synthesizing Knowledge Within Research DomainsSpecial Conference on Research Methods and Causal Modeling, 123-126. American Marketing Association.

Monroe, K. 1982. The Influence of Price on Product Perceptions and Product ChoiceAdvances in Consumer Research, 9: 206-209

Monroe, K., Della Bitta, A. 1981. A Multivariate Analysis of the Perception of Value from Retail Price AdvertisementsAdvances in Consumer Research, 8: 161-165

Monroe, K., Della Bitta, A. 1981. The Influence of Comparative Price Advertisements on Patronage BehaviorRetail Patronage Theory, 20-26. Center for Economic and Management Research.

Monroe, K., Guiltinan, J. 1980. Identifying and Analyzing Consumer Shopping StrategiesAdvances in Consumer Research, 7: 745-748

Monroe, K., Petroshius, S. 1980. A Theorectical Approach for Determining Product Line PricesSpecial Conference on Marketing Theory, 21-24. American Marketing Association.

Monroe, K. 1979. Before the Federal Trade Commission, Childen's Advertising Rulemaking Comment: An Analysis of the Consumption Patterns for Ready-to-Eat CerealsHearing Officer

Monroe, K. 1979. The Graduate Marketing Theory CourseSpecial Conference on Marketing Theory, 665-678

Monroe, K. 1979. Research Opportunities in PricingSoutheast Conference of the American Institute for Decision Sciences, 93-96

Monroe, K., Petroshius, S. 1979. Determining Causal Priorities in MarketingSpecial Conference on Marketing Theory, 114-130

Monroe, K., Clayton, E. 1978. A New Methodology for the Analysis of the Brand Switching Problem with the Q-GERT Analysis ProgramNational Conference of the American Institute for Decision Sciences, 193-195

Monroe, K., Gardner, D. 1976. An Experimental Inquiry Into the Effect of Price on Brand PreferenceAMA- Fall Conference, 552-556

Monroe, K., Gardner, D. 1976. An Experimental Inquiry Into the Effect of Price on Brand PreferenceAMA- Fall Conference, 552-556. American Marketing Association.

Monroe, K., Sunder, S., Wells, W., Zoltners, A. 1976. A Multi-Period Integer Programming Approach to the Product Mix ProblemAMA- Fall Conference, 493-497

Monroe, K., Guiltinan, J., Weik, J. 1974. The Effect of Changes in Retail Promotion Decision on Buyer Attitudes and Behavior: A Longitudinal ApproachNortheast Conference of the American Institute for Decsision Sciences, 206-08

Monroe, K., Della Bitta, A. 1973. The Influence of Adaptation Levels On Subjective Price PerceptionsAdvances in Consumer Research, 1: 359-69

Monroe, K., Della Bitta, A. 1973. Adaptation Levels as Anchoring Stimuli on Subjective Price PerceptionsNortheast Conference of the American Institute for Decsision Sciences, 165-170

Monroe, K., Della Bitta, A. 1973. The Effect of Anchoring Stimuli on Price JudgmentsNational Conference of the American Institute for Decision Sciences, 374-77

Monroe, K. 1972. Some Findings of Price Limits and Psychophysical Measurement: A Laboratory ExperimentNortheast Conference of the American Institute for Decsision Sciences, 9-18

Monroe, K. 1972. Teaching Applied Quantitative Courses to Non-quantitative Students: A Modified Programmed Learning ApproachNortheast Conference of the American Institute for Decsision Sciences, 278-84

Monroe, K. 1970. The Measurement of Price Thresholds: Psychophysics and latitudes of AcceptanceBroadening the Concept of Marketing, 120. American Marketing Association.

Monroe, K., Venkatesan, M. 1969. The Concept of Price Limits and Psychophysical Measurement: A Laboratory ExperimentAMA- Fall Conference, 345-51

Monroe, K. 2004. Pricing for Profits: Strategies and TacticsProfessional Pricing Society Certification Program, Champaign.

Chandrashekaran, R., Viswanathan, M. , Monroe, K. 2003. Effects of Order and Size Incongruence in Comparative Price Advertisements Pricing Strategy, Monticello.

Monroe, K. 2003. Faculty PresenterDoctoral Consortium of American Marketing Association, Minneapolis.

Monroe, K. 2003. Pricing for Profits: Strategies and TacticsProfessional Pricing Society Certification Program, Chicago.

Monroe, K. 2003. Pricing Practices that Endanger ProfitsOhio State University, Columbus.

Monroe, K. 2003. Pricing Practices that Endanger ProfitsProfessional Pricing Society Annual Conference, Las Vegas.

Monroe, K. 2003. Pricing StrategyPricing Strategy-Executive MBA, Jerusalem.

Monroe, K. 2002. Pricing for Profits: Strategies and TacticsProfessional Pricing Society Certfication Program, Orlanda.

Monroe, K. 2002. Yield Management and Differential Pricing: Managing Perishable AssetsAnnual Pricing Conference, Chicago.

Monroe, K. 2002. Pricing for Profits: Strategies and TacticsProfessional Pricing Society Certification Program, Champaign.

Monroe, K. 2002. Pricing for Profits: Strategies and TactictsProfessional Pricing Society Certification Program, Chicago.

Monroe, K. 2001. Pricing Practices that Endanger ProfitsMelbourne, Melbourne.

Monroe, K. 2001. Communicating Value to Customers and Intentions to CompetitiorsProfessional Pricing Society Annual Conference, Chicago.

Monroe, K. 2001. Communicating Value to Customers and Intentions to CompetitorsAnnual Pricing Conference, Chicago.

Monroe, K. 2001. Pricing for Profits: Strategies and TacticsProfessional Pricing Society Certification Program, Chicago.

Monroe, K. 2001. Pricing for Profits: Strategies and TacticsProfessional Pricing Society Certification Program, Melbourne.

Monroe, K. 2001. Remembering vs. Knowing: How Consumers Process Pricing InformationAssociation for Consumer Research Annual Conference, Austin.

Monroe, K. 2001. Pricing StrategyPricing Strategy-Executive MBA, Jerusalem.

Monroe, K. 2001. The Effect of Time Pressure on Consumers' Product EvaluationsHebrew University, Jerusalem.

Monroe, K. 2000. Some Useful Pricing Research TechniquesSydney, Sydney.

Monroe, K. 2000. The Pricing Strategy Audit: Assessing Your Pricing EffectivenessAnnual Pricing Conference, Chicago.

Monroe, K. 2000. Pricing for Profits: Strategies and TacticsProfessional Pricing Society Certification Program, Chicago.

Monroe, K. 2000. Pricing for Profits: Strategies and TacticsProfessional Pricing Society Certification Program, Melbourne.

Monroe, K. 2000. Pricing for Profits: Strategies and TacticsProfessional Pricing Society Certification Program, Sydney.

Monroe, K. 2000. Automatic Construction and Use of Contextual Information for Product and Price EvaluationHebrew University, Jerusalem.

Monroe, K. 2000. Pricing for Profits: Strategies and TacticsProfessional Pricing Society Certification Program, Sao Paulo.

Monroe, K. 2000. Pricing StrategyPricing Strategy, Jerusalem.

Monroe, K. 1999. Pricing Research: A Historical OverviewNational University of Singapore, Singapore.

Monroe, K. 1999. Some Useful Pricing Research TechniquesAustralian Market Research Society, Melbourne.

Monroe, K. 1999. The Pricing Strategy Audit: Assessing Your Pricing EffectivenessNational University of Singapore, Singapore.

Monroe, K. 1999. Using Prices to Communicate ValueNational University of Singapore, Singapore.

Monroe, K. 1999. Using Prices to Communicate ValuePontifical Catholic University, Rio de Janeiro.

Monroe, K. 1999. Pricing for Profits: Strategies and TacticsProfessional Pricing Society Certification Program, Chicago.

Monroe, K. 1999. Using Prices to Communicate ValueBusiness Marketing Association, Chicago.

Monroe, K. 1999. Using Prices to Communicate ValueAnnual Pricing Conference, Chicago.

Monroe, K. 1999. Automatic Construction and Use of Contextual Information for Product and Price EvaluationsNational University of Singapore, Singapore.

Monroe, K. 1999. Pricing for Profits: Strategies and TacticsProfessional Pricing Society Certification Program, Buenos Aires.

Monroe, K. 1999. Pricing for Profits: Strategies and TacticsProfessional Pricing Society Certification Program, Melbourne.

Monroe, K. 1999. Pricing StrategyPricing Strategy-Executive MBA, Jerusalem.

Monroe, K. 1999. Remembering vs. Knowing: Issues in Buyers' Processing Price InformationNational University of Singapore, Singapore.

Monroe, K. 1999. Research on Price Awareness: Do Buyers Remember the Prices They Pay?Hebrew University, Jerusalem.

Monroe, K. 1998. Pricing Practices That Endanger ProfitsAnnual Pricing Conference, Atlanta.

Monroe, K. 1998. Research on Price Awareness: Do Buyers Remember the Prices They PayAssociation for Consumer Research, Asia-Pacific Conference, Hong Kong.

Monroe, K. 1998. The Effects of Mood on Price Acceptability: Minimizing Losses or Maximizing GainsAssociation for Consumer Research, Asia-Pacific Conference, Hong Kong.

Monroe, K. 1997. Pricing Practices that Endanger ProfitsAustralian Market Research Society, Melbourne.

Monroe, K. 1997. Remembering vs. Knowing: Issues in Understanding Buyers' Processing of Price InformationMonash University, Melbourne.

Monroe, K. 1997. The Processing of Price Information: Conscious vs. Non-ConsciousKansas State University, Manhattan.

Monroe, K. 1997. Assessing Your Pricing Effectiveness: The Pricing Strategy AuditAnnual Pricing Conference, Chicago.

Monroe, K. 1997. Pricing Practices That Endanger ProfitsCentral Illinois Chapter of the American Marketing Association, Champaign.

Monroe, K. 1997. The Teaching Portfolio: Collaborating With StudentsUniversity of Illinois, Urbana-Champaign.

Monroe, K. 1997. Learning to Play the Pricing GameAnnual Pricing Conference, Chicago.

Monroe, K. 1996. Assessing Your Pricing Effectiveness: The Pricing Strategy AuditAnnual Pricing Conference, Chicago.

Monroe, K. 1995. Price as a Signal of QualityAssociation for Consumer Research European Conference, Copenhagen.

Monroe, K. 1995. The Effects of Price Comparison Advertising on Buyers' Perceptions of ValueMarketing Science Institute Conference, Boston.

Monroe, K. 1995. Framing Customers' Perceptions of Value: The Influence of Comparative Price AdvertisingMichigan State University, East Lansing.

Monroe, K. 1995. Pricing Practices that Endanger ProfitsMarketing Research Workshop, Copenhagen.

Monroe, K. 1995. Pricing Practices that Endanger ProfitsNational Chengchi University, Taipei.

Monroe, K. 1995. The Effects of Price Comparison Advertising on Buyers' Perceptions of ValueChinese University of Hong Kong, Hong Kong.

Monroe, K. 1995. The Effects of Price Comparison Advertising on Buyers' Perceptions of ValueNational Chengchi University, Taipei.

Monroe, K. 1995. The Effects of Price Comparison Advertising on Buyers' Perceptions of ValueYonsei University, Seoul.

Monroe, K. 1995. The Effects of Price-Comparison Advertising on Buyers' Perceptions of ValueKorea University, Seoul.

Monroe, K. 1994. Using Strategic Cost Analysis to Delier Value-Oriented PricesAnnual Pricing Conference, Chicago.

Monroe, K. 1993. Using Price Research to Avoid Some Common Pricing ErrorsAnnual Pricing Conference, Chicago.

Monroe, K. 1993. Managerial Implications of Findings From Behavioral Price ResearchUniversity of Delaware, Newark.

Monroe, K. 1993. Programmatic Price Research: The Relationship Between Price, Perceived Quality and Perceived ValueUniversity of Delaware, Newark.

Monroe, K. 1992. Enhancing Replication Research in MarketingWinter Educators' Conference, San Antonio.

Monroe, K. 1992. Preparing to Write for a Research JournalCalifornia Polytechnic State University, San Luis Obispo.

Monroe, K. 1992. Developing Pricing Strategies for the 90s: Understanding the Myths, Misconceptions, and Fallacies of Price Reduction StrategiesNational Home Furnishings Association Strategic Management Conference, Dallas.

Monroe, K. 1992. Programmatic Price Research: The Relationship Between Price, Perceived Quality and Perceived ValueGeorgetown University, Washington.

Monroe, K. 1992. Theoretical Foundations of Research PricesSociety for Consumer Psychology, Washington.

Monroe, K. 1992. Writing for a Research JournalNew Faculty Develpment Consortium, San Francisco.

Monroe, K. 1992. Managerial Implications of Findings from Behavioral Price ResearchMadrid School of Business, Madrid.

Monroe, K. 1992. Pricing Practices that Endanger ProfitsMadrid Pricing Conference, Madrid.

Monroe, K. 1991. Applying Pricing Principles to ServicesHelsinki Pricing Conference, Helsinki.

Monroe, K. 1991. The Concept of Reference Prices: Theoretical Justifications and Research IssuesAssociation for Consumer Research Annual Conference, Chicago.

Monroe, K. 1991. Developing Price Bundling StrategiesAnnual Pricing Conference, New York.

Monroe, K. 1991. Pricing Myths, Fallacies and MisconceptionsNew York University, New York.

Monroe, K. 1991. Avoiding Some Common Pricing Errors in Business-to-Business MarketingBusiness-to-Business Marketing Workshop, Toledo.

Monroe, K. 1991. Furture Directions for the Journal of Consumer ResearchIllinois State University, Normal.

Monroe, K. 1991. On Preparing to Write for a Major Research JournalHaring Doctoral Consortium, Bloomington.

Monroe, K. 1990. Getting Started: Some Basic Pricing ConceptsCanadian Conference on Pricing, Toronto.

Monroe, K. 1990. New Insights on Value Orientation in PricingAsian Pricing Conference, Singapore.

Monroe, K. 1990. Future Direction for the Journal of Consumer ResearchCity University of New York, Baruch College, New York.

Monroe, K. 1990. Future Direction for the Journal of Consumer ResearchWashington State University, Pullman.

Monroe, K. 1990. Future Directions for the Journal of Consumer ResearchUniversity of Alabama, Tuscaloosa.

Monroe, K. 1990. Future Directions for the Journal of Consumer ResearchUniversity of California, Irvine.

Monroe, K. 1990. Pricing Myths, Fallacies and MisconceptionsUniversity of Alabama, Tuscaloosa.

Monroe, K. 1990. Pricing Myths, Fallacies and MisconceptionsUniversity of California, Irvine.

Monroe, K. 1990. Pricing Myths, Fallacies and MisconceptionsUniversity of Florida, Gainesville.

Monroe, K. 1990. Pricing Myths, Fallacies and MisconceptionsWashington State University, Pullman.

Monroe, K. 1990. Pricing Practices that Endanger ProfitsAnnual Pricing Conference, Atlanta.

Monroe, K. 1990. Leveraging Volume: Or When Are Price Reductions Profitable and Competitively AdvantageousAsian Pricing Conference, Singapore.

Monroe, K. 1990. Managerial Implications of Findings from Behavioral Price ResearchAsian Pricing Conference, Singapore.

Monroe, K. 1990. Pricing Practices that Endanger ProfitsAsian Pricing Conference, Singapore.

Monroe, K. 1985. The Effects of Comparative Price Advertising on Buyers' Perceptions of ValueUniversity of Missouri, Columbia.