Business Administration, University of Pittsburgh, 1982
B. Tech. Electrical Engineering, Indian Institute of Technology, 1974
the University of Illinois since 1982. Associate dean for planning,
1997-2000. Project engineer, Siemens India, 1976-77. Graduate engineer
trainee, Larsen and Tourbo, Ltd., India, 1974-76.
Hierarchical Framework of New Product Developmant: An Example From
Biotechnology," with Maria T. Alexandre and Olivier Furrer, European
Journal of Innovation Management, (forthcoming). MarketThinker,
Prentice-Hall, (forthcoming electronic book). "Effects of Interruptions
on Consumer Online Decision Processes," with Lan Xia, Journal
of Consumer Psychology, Vol. 12, No. 3 (2002), pp. 265-280. "Sibling
Brands and Response to Entry: The Case of the Marion Retail Coffee
Market," with Thomas Gruca and K. Ravi Kumar, Journal of
the Academy of Marketing Science, Vol. 30, No. 1 (Winter 2002),
pp. 59-69. "Internet Market Research: Opportunities and Problems,"
with Olivier Furrer, Qualitative Market Research: An International
Journal Special Issue on Research in cybespace, Vol. 4, No. 3
(2001), pp. 123-129. "Marketing Mix Response to Entry in Segmented
Markets," with Thomas S. Gruca and K. Ravi Kumar, International
Journal of Research in Marketing, Vol. 18 (2001), pp. 53-66.
"Japanese firm response to changing regulation: a dynamic strategic
group analysis," with Sabine B. Reddy and Tom Roehl, Journal
of International Business and Economy, Vol. 2, No. 1 (Fall 2001),
pp. 15-38. "The Relationships Between Culture and Behavioral
IntentionsToward Services," with O. Furrer and B. Liu, Journal
of Service Research, Vol. 4, No. 2 (November 2001), pp. 118-129.
"Segmenter le marché européen des services: Une
approche culturelle" (with Olivier Furrer), Revue Française
du Marketing, No. 181 (2000/2001), pp. 81-96. "Marketing
Technology Management: An Emerging Function and a Process for the
Management of a Core Competence," with Maria T. Alexandre and
Olivier Furrer, Proceedings of the Winter Educator's Conference, American
Marketing Association, 2000. (Refereed). "The Relationship between
Culture and Service Quality Perceptions: Basis for International Market
Segmentation and Resource Allocation," with O. Furrer and B.
Liu, Journal of Service Research, Vol. 2, No. 4 (2000), pp.
355-371. "After-Service Response in Service Quality Assessment:
A Real-Time Updating odel Approach," with Lawrence O. Hamer and
Ben S. Liu, Journal of Service Marketing, Vol.14, No.3 (2000),
pp. 160-177. Won the Outstanding Paper of the year award for Vol.
14. Marketing Strategy: Relationships, Offerings, Timing and Resource
Allocation (Prentice-Hall, 1995).
for consideration for McKinsey Quarterly Best Conference Paper Prize.
"On modeling Resource-Strategy_performance Linkages," with
Olivier Furrer, Strategic Management Society 22nd Annual International
Conference, Paris, France, Sept. 22-25. The most Outstanding Paper
in the 2000 volume of the Journal of Service Marketing. "After-Service
Response in Service Quality Assessment: A Real-Time Updating Model
Approach," with Lawrence O. Hamer and Ben S. Liu, Journal
of Service Marketing, 2000, Vol.14, No.3, 160-177. Awarded the
1994 Advisory Council, CCBA UIUC, Executive and Professional Development
Award. Awarded MBA Alumni Faculty Fellowship (1991). Awarded MBA Outstanding
Educator Award for excellence in teaching, 1985-86. Grant from the
Illinois Beef Industry, 1991-94. Grant from IBM, 1998, Grant from
Intel, 1999, Research support from Strategic Planning Institute, Accenture,
2001. Hall of Fame member (for research) ANBAR. Member of Academic
Advisory Committee for the Governor of the state of Illinois' strategic
planning office, 1999-present.
of Editorial Board of the Journal of Marketing, 1996-2002. Member,
Editorial board of the Journal of Market Focused Management, 1995-present.
Member, Editorial Board of the Journal of the Academy of Marketing
Science, 2000-present. Co-chair of the Paul D. Converse Symposium
on Marketing, 1992, 1986. Chairperson for Marketing Science Conference,
TIMS, 1990. Co-chair American Marketing Association's Summer Marketing
Educators' Conference, San Francisco, 1999.
marketing courses in marketing management, strategy, and new product
management. Current research focuses on Marketing Strategy, Technology
Management (including Internet marketing), International Business
and Marketing, and Strategic Management. Has served as a consultant
to several firms on general management, industrial marketing, high-technology
marketing, and marketing research methodology.
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