José Antonio Rosa
Assistant Professor of Business Administration

Department of Business Administration, College of Business

Degrees | Positions | Publications | Honors | Academic Service | Teaching/Research
Degrees
Ph.D. Business Administration and Psychology, M.A. Psychology, University of Michigan, 1992
M.B.A., Dartmouth College, 1979
B.I.A., General Motors Institute, 1977
Positions Held
At the University of Illinois since 1992. Sales and product planning for General Motors. Marketing manager of the trust division for NBD Bank. Team supervisor for Electronic Data Systems.
Recent Publications
"Socio-Cognitive Dynamics In a Product Market," with J. F. Porac, J. Runser-Spanjol, and M.S. Saxon, The Journal of Marketing, (forthcoming). "Rivalry, Industry Models, and the Cognitive Embeddedness of the Comparable Firm," with J. F. Porac, in Advances in Strategic Management, Vol. 13, J. E. Dutton and J. A. C. Baum, eds. (1997). "In Praise of Managerial Narrow-mindedness," with J. F. Porac, Journal of Management Inquiry (March 1996)." Dispositional and Situational Variables on the Motivation of Industrial Buyers," with W. J. Qualls, Journal of Business-to-Business Marketing, Vol. 3 (1996). "On the Effects of Dispositional and Situational Variables on the Motivation of Industrial Buyers," with W. J. Qualls, Journal of Business-to-Business Marketing (1996). "The Role of Retentions in How Marketing Managers Change Their Strategic Orientation," with S. Dacko, Journal of Marketing Management, Vol. 11, No. 6 (August 1995). "The Relative Importance of Time and Dollar Values in New Product Introduction Decisions," with W. J. Qualls, Marketing Letters, Vol. 6, No. 2 (March 1995). "Assessing Industrial Buyer Perceptions of Quality and their Effects on Satisfaction," with W. J. Qualls, Industrial Marketing Management, Vol. 24, No. 5 (October 1995).
Honors and Awards
Business Administration Professor the Year, 1995, 1998. Commerce Alumni Association Excellence in Undergraduate Teaching, 1996. Weinstein Excellence Award, 1996. Student Alumni Association Educator's Award, 1999. MBA Core Teacher of the Year, 1993.
Teaching and Research
Teaching areas include principles of marketing, marketing management, and sales management. Of special interest is the application of advanced information and communications technology, which expand the boundaries of the classroom, thus, enhancing the learning experience. Research focuses on the social construction of product markets, the role of embodied processes and concepts in decision making by marketing manager, and understanding the relationship between product quality and industrial buyer satisfaction.
 

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