Cele C. Otnes
Associate Professor of Business Administration
Communications, The University of Tennessee, Knoxville, 1990
M.A. Advertising, The University of Texas at Austin, 1985
B.A. English Literature, Louisiana State University, 1981
At the University of Illinois
at Urbana-Champaign since 1990. Associate professor of
marketing, Rutgers University, 1999-2000. Associate professor,
campus honors faculty, University of Illinois at Urbana-Champaign,
1997-2000. Director of Undergraduate Studies, Department of
Advertising, University of Illinois at Urbana-Champaign, 1996-1999.
Director of Graduate Studies, Department of Advertising, University
of Illinois, 1993-1996. Associate professor of
advertising, University of Illinois at Urbana-Champaign,
1996-1999. Assistant professor of advertising, University of
Illinois at Urbana-Champaign, 1990-1996.
Fischer, E., Otnes, C., & Tuncy, L. A grounded typology
of consumer coping strategies within the context of
infertility treatment. In B. Kahn & M.F. (Eds.), Advances
in Consumer Research: forthcoming.
Lowrey, T., Otnes, C., & Ruth, J. An exploration of
social influences on dyadic giving. In B. Kahn & M. F. Luce,
Advances in Consumer Research: forthcoming.
Nelson, Michelle R., & Otnes, C. How do you say “I do”? A
netnography of community and consumer socialization in
intercultural weddings, Journal of Business Research,
Lowrey, T., Otnes, C., & Ruth, J. 2004. Social network
influence on dyadic giving over time: A taxonomy from the
giver’s perspective. Journal of Consumer Research,
Ruth, J., Brunel, F., & Otnes, C. 2004. An investigation
of the power of emotions in relationship realignment: The
gift recipient's perspective. Psychology & Marketing,
Otnes, C., & Ruth, J. 2003. The roles of “everyday”
transformational products and services in consumers’ lives.
Advances in Consumer Research, 29: 216.
Otnes, C., & Lowrey, T. (Eds.). 2004. Contemporary
Consumption Rituals: A Research Anthology, Mahwah, NJ:
Lowrey, T., & Otnes, C. 2003. If only in my dreams:
Consumer fairy tales and the perfect Christmas. In
Contemporary consumption rituals: A research anthology,
Mahwah, NJ: Erlbaum.
Ruth, J., Brunel, F., & Otnes, C. 2002. Consumption
emotions in marketing: An investigation of the predictive
ability of cognitive appraisals. Journal of the Academy
of Marketing Science, 30: 44-58.
Otnes, C., & Pleck, E. 2002. Cinderella Dream: The
Lavish Wedding in Contemporary Consumer Culture.
Berkeley, CA: University of California Press.
Otnes, C., & McGrath, M. 2001. Perceptions and realities
of the male shopper. Journal of Retailing, 77:
Outstanding teacher, College of Communications, University
of Illinois, 1997-1998, 1994-1995. Outstanding article,
Journal of Advertising, 1996. Outstanding reviewer,
Journal of Advertising, 1996.
board, Journal of Interactive Advertising, 1999-2003;
MarketTrak, 1999-2003; Journal of Advertising,
1999-2003; Tourism Research and Analysis, 1999-2003. Book
review editor, Journal of Advertising, 1999-2003.
Guest editor, special issue on advertising and consumer
culture, Journal of Advertising, 2003. Planning
Committee, Domestic Conference, Association for Consumer
Research, 2000-2002. Co-Chair, Midwest Marketing Camp, 2002.
Invited lectures, University of Wisconsin, 2001; Marketing
Group Faculty Seminar, Rutgers University, 2000. Co-Chair,
Fifth Gender and Consumer Behavior Conference, 2000. Editor:
Conference Proceedings, Fifth Gender and Consumer Behavior
courses in retailing, marketing management, and promotions. Primary
area of interest is in the study of ritual-based consumer behavior
(e.g., gift giving, weddings, Christmas planning), and how
advertising and marketing both shape these rituals.
343H Wohlers Hall
1206 South Sixth Street
Champaign, IL 61820