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Cele C. Otnes
Associate Professor of Business Administration

Educational Background

Ph.D., Communications, The University of Tennessee, Knoxville, 1990
M.A. Advertising, The University of Texas at Austin, 1985
B.A. English Literature, Louisiana State University, 1981

Positions Held

At the University of Illinois at Urbana-Champaign since 1990.  Associate professor of marketing, Rutgers University, 1999-2000.  Associate professor, campus honors faculty, University of Illinois at Urbana-Champaign, 1997-2000.  Director of Undergraduate Studies, Department of Advertising, University of Illinois at Urbana-Champaign, 1996-1999. Director of Graduate Studies, Department of Advertising, University of Illinois, 1993-1996.  Associate professor of advertising, University of Illinois at Urbana-Champaign, 1996-1999.  Assistant professor of advertising, University of Illinois at Urbana-Champaign, 1990-1996.  

Recent Publications

Fischer, E., Otnes, C., & Tuncy, L. A grounded typology of consumer coping strategies within the context of infertility treatment. In B. Kahn & M.F. (Eds.), Advances in Consumer Research: forthcoming.

Lowrey, T., Otnes, C., & Ruth, J. An exploration of social influences on dyadic giving. In B. Kahn & M. F. Luce, Advances in Consumer Research: forthcoming.

Nelson, Michelle R., & Otnes, C. How do you say “I do”? A netnography of community and consumer socialization in intercultural weddings, Journal of Business Research, forthcoming.

Lowrey, T., Otnes, C., & Ruth, J. 2004. Social network influence on dyadic giving over time: A taxonomy from the giver’s perspective. Journal of Consumer Research, 547-558.

Ruth, J., Brunel, F., & Otnes, C. 2004. An investigation of the power of emotions in relationship realignment: The gift recipient's perspective. Psychology & Marketing, 21: 29.

Otnes, C., & Ruth, J. 2003. The roles of “everyday” transformational products and services in consumers’ lives. Advances in Consumer Research, 29: 216.

Otnes, C., & Lowrey, T. (Eds.). 2004. Contemporary Consumption Rituals: A Research Anthology, Mahwah, NJ: Erlbaum.

Lowrey, T., & Otnes, C. 2003. If only in my dreams: Consumer fairy tales and the perfect Christmas. In Contemporary consumption rituals: A research anthology, Mahwah, NJ: Erlbaum.

Ruth, J., Brunel, F., & Otnes, C. 2002. Consumption emotions in marketing: An investigation of the predictive ability of cognitive appraisals. Journal of the Academy of Marketing Science, 30: 44-58.

Otnes, C., & Pleck, E. 2002. Cinderella Dream: The Lavish Wedding in Contemporary Consumer Culture. Berkeley, CA: University of California Press.

Otnes, C., & McGrath, M. 2001. Perceptions and realities of the male shopper. Journal of Retailing, 77: 111-137.

Honors and Awards

Outstanding teacher, College of Communications, University of Illinois, 1997-1998, 1994-1995. Outstanding article, Journal of Advertising, 1996. Outstanding reviewer, Journal of Advertising, 1996.

Academic Service

Editorial board, Journal of Interactive Advertising, 1999-2003; MarketTrak, 1999-2003; Journal of Advertising, 1999-2003; Tourism Research and Analysis, 1999-2003. Book review editor, Journal of Advertising, 1999-2003. Guest editor, special issue on advertising and consumer culture, Journal of Advertising, 2003. Planning Committee, Domestic Conference, Association for Consumer Research, 2000-2002. Co-Chair, Midwest Marketing Camp, 2002. Invited lectures, University of Wisconsin, 2001; Marketing Group Faculty Seminar, Rutgers University, 2000. Co-Chair, Fifth Gender and Consumer Behavior Conference, 2000. Editor: Conference Proceedings, Fifth Gender and Consumer Behavior Conference, 2000.

Teaching and Research

Teaches courses in retailing, marketing management, and promotions. Primary area of interest is in the study of ritual-based consumer behavior (e.g., gift giving, weddings, Christmas planning), and how advertising and marketing both shape these rituals.

Contact Information:
343H Wohlers Hall
1206 South Sixth Street
Champaign, IL 61820
(217) 265-0799
cotnes@uiuc.edu


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